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Coach brings a touch of New York to KL with an impressive holiday installation

To imbue a touch of New York in the heart of Kuala Lumpur, Coach unveils its “Give A Little Love” holiday installation and 3D animation at Pavilion Kuala Lumpur.

Every year, the Pavilion Kuala Lumpur façade is adorned with momentous installations to elevate the Christmas spirit. Last year, the grand entrance of Dior Pavilion received a unique festive decor with illuminating golden lights, turtle doves and ribbons. This year, Coach takes the lead with an incredible snowy landscape featuring Coach’s creatures surrounding the main entrance of the shopping mall. Inspired by Coach’s playful nature and heritage, the structure will transport you to a snowy winter park in New York City. Take a walk and appreciate the twinkling lights and magical gold hue. In addition to the festive Christmas tree structure as a centrepiece, the ambience will make you yearn for a winter holiday with a hot chocolate in hand.

You will spot Coach’s holiday creatures, including Belle the penguin, Holly the deer, Ginger the fox, Paddles the goose, Luna the Owl, Spike the hedgehog and Robin the bird in the Pavilion store and the winter park. Embracing the holiday spirit, each animal is dressed in ski gear, goggles, and beanies.

To enhance the Christmas cheer, Coach encourages fans of the house to discover its holiday collection and covet accessories: the Studio bag in Signature and metallic Quilties. Fans of brand ambassador Jennifer Lopez will recognise the Signature range from the 2002 track “All I Have”. Twenty years later, Coach remakes the scene with the brand ambassador flaunting a head-to-toe Coach ensemble, carrying an armful of the latest Signature C-monogrammed bags. You can discover the collection here.

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On top of that, be sure to check out the brand’s 3D animation at the Pavilion Elite’s largest LED screen above the Coach boutique. Staying true to its wintery park inspiration, the screen will feature the beloved Rexy mascot and Fuzz the Polar Bear playing with a New York City taxi cab.

Discover Coach’s Holiday 2021 collection at Coach Pavilion Elite.

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All images credit: Coach

Amalina Anuar
Senior Writer
A writer by day and spin instructor by night. Amalina fuels her day with anything that’s covered in chocolate and breaking a sweat in the spin studio. With fashion and music as inspiration, you can find her obsessing over her favourite artist's music videos or swaying to funky tunes at live gigs.