Lebanese designer Elie Saab has announced that the brand will move into kidswear, debuting Elie Saab Junior on January 16, at the Pitti Immagine Bimbo in Florence, as told to fashion news site WWD.

The fashion house has teamed up with the childrenswear company Simonetta to develop the kidswear line. The collection will focus on luxurious separates for both boys and girls and also include footwear, thanks to a partnership with the shoe brand Andrea Montelpare. The footwear collection will launch on January 13 at the Andrea Montelpare showroom in Milan.

“This line incorporates our unique DNA allowing us to accompany even the youngest in their style journey offering pieces that fit their tastes and sensibilities, and that are crafted with care and attention to detail,” Saab told WWD in a statement.

A kids’ line is the latest in a series of big moves for the Elie Saab brand, which is known for its celebrity-adored red carpet creations and dreamy couture collections. The company also announced the addition of a homewares and furniture line back in December, with its debut interiors collection set to go on show this April during the Milan Furniture Fair.

This article is published via AFP Relaxnews.

Staff Writer