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Erdem x H&M: All the pieces to add to your mental cart now

Each year, H&M collaborates with an acclaimed designer for a limited edition collection that attracts people by the droves from the wee hours of the morning. In previous years, we’ve seen collaborations with Alexander Wang, Versace, Balmain, and last year, Kenzo. This year, Erdem x H&M is the collaboration we’ve been waiting for and we are finally able to see the full collection to add to our mental cart.

We first saw hints of the collection when Fan Bingbing and Emma Stone were spotted wearing the black frill dress and silk pyjama shirt respectively. From what we could gather, we would be expecting a whole lot of frills and small floral prints against a black canvas. We were not wrong.

Photographed by Michal Pudelka, the lookbook was shot in the same grand country house where he photographed the campaign images, and also where Baz Luhrmann directed the short film for the Erdem x H&M collaboration.

“ERDEM x H&M is a collection that really spoke to me, and I wanted to create for it a look book with a twist. I love to add elements of surprise and surrealism, and thought of details to enhance the atmosphere, like flowers being handed to the model from out of [the] frame,” said Pudelka.

The slightly moody, vintage English vibes we got from the lookbook perfectly captures the romanticism of the collection, and Erdem himself was pleased with the outcome, saying: “I love how we played with different elements, such as the flowers, to enhance the spirit of ERDEM x H&M even more.” 

The Erdem x H&M collection drops on the 2nd of November 2017 and will be available in H&M Lot 10 and H&M Avenue K, and also the online store.

Check out the full collection as well as its prices in the upcoming slideshow.

1

Lace long dress RM1,399, Earrings RM169

2

Left: Faux fur coat RM999, Floral skirt RM699, Brooch RM149, Earrings RM169, Leather heels RM849.

Right: Wool jacket RM699, Wool skirt RM399, Lace blouse RM699, Brooch RM149, Earrings RM169, Leather heels RM849.

3

Silk shirt RM499, Silk pants RM399, Brooch RM149, Earrings RM169.

4

Lace blouse RM499, Earrings RM169, Leather handbag RM1,199.

5

Left: Embroidered hoodie RM399, Earrings RM169, Sequin dress RM999, Leather sling bag RM499, Leather heels RM849.

Right: Earrings RM169, Sequin dress RM999, Leather heels RM849.

6

Left: Dress RM499, Leather sling bag RM499, Earrings RM169, Leather heels RM849.

Middle: Snowdrop dress RM1,199, Leather sling bag RM499, Earrings RM169, Leather boots RM849.

Right: Dress RM599, Leather sling bag RM499, Earrings RM169, Brooch RM149, Leather heels RM849.

7

Left: Earrings RM169, Brooch RM149, Shirt RM299, Mohair sweater RM399, Floral skirt RM699, Floral sneakers RM499.

Middle: Earrings RM169, Dress RM699, Floral sneakers RM499.

Right: Earrings RM169, Brooch RM149, Shirt RM299, Floral coat RM849, Floral sneakers RM499.

8

Left: Hairclip RM129, Earrings RM169, Brooch RM149, Blouse RM599.

Right: Hairclip RM129, Earrings RM169, Lace long dress RM1,399.

9

Earrings RM169, Brooch RM149, Shirt RM299, Floral blazer RM699, Floral pants RM499, Leather heels RM849.

10

Left: Wool coat RM999, Earrings RM169, Brooch RM149, Shirt RM299, Leather handbag RM1,199, Leather heels RM849.

Right: Earrings RM169, Brooch RM149, Shirt RM299, Wool blazer RM499, Wool pants RM499, Leather heels RM849.

11

Earrings RM169, Brooch RM149, Shirt RM299, Floral coat RM849, Leather heels RM849.

12

Earrings RM169, Brooch RM149 Dress RM999, Leather heels RM849.

13

Left: Earrings RM169, Brooch RM149, Dress RM999, Leather heels RM849.

Right: Earrings RM169, Brooch RM149, Dress RM599, Leather boots RM849.

14

Earrings RM169, Brooch RM149, Lace dress RM999, Leather heels RM849.

15

Earrings RM169, Top RM499.

16

Left: Earrings RM169, Brooch RM149, Lace dress RM999, Leather heels RM849.

Right: Earrings RM169, Snowdrop dress RM1,199, Leather boots RM849.

17

Earrings RM169, Shirt RM299, Wool blazer RM499, Wool pants RM499, Leather heels RM849.

18

Left: Brooch RM149, Shirt RM399, Coat RM1,399, Trousers RM399, Socks RM149, Shoes RM849.

Right: Brooch RM149, Scarf RM149, Shirt RM399, Blazer RM849, Trousers RM399, Shoes RM849.

19

Left: Scarf RM149, Shirt RM499, Trousers RM499, Sneakers RM599.

Right: Shirt RM399, Trousers RM399, Sneakers RM599.

20

Left: Shirt RM399, Sweater RM499.
Right: Shirt RM399, Sweater RM499.

21

Shirt RM399, Sweater RM399, Coat RM1,399, Trousers RM499, Sneakers RM599.

22

Brooch RM149, Tie RM129, Shirt RM399, Blazer RM849, Trousers RM399, Shoes RM849.

23

Shirt RM399, Trousers RM399.

24

Scarf RM149, Shirt RM499.

25

Scarf RM149, Shirt RM499, Trousers RM499, Sneakers RM599.

26

Left: Brooch RM149, Shirt RM399, Hoodie RM399, Coat RM1,399, Trousers RM399, Sneakers RM599.
Right: Brooch RM149, Shirt RM399, Coat RM1,199, Trousers RM399, Shoes RM849.

27

Tie RM129, Shirt RM399, Blazer RM849, Trousers RM399, Backpack RM399.

28

Shirt RM399, Jacket RM499, Parka RM849, Trousers RM399, Shoes RM849.

29

Brooch RM149, Shirt RM399, Coat RM1,399, Trousers RM399, Backpack RM399, Shoes RM849.

PohNee Chin
Editor, Kuala Lumpur
Poh Nee is the editor and writes about travel and drinks. When she's not living out her holiday dreams via Google Earth and sipping on an Old Fashioned down at the local bars, you can find her snug at home bingeing on Netflix and mystery fiction.