Guess has paired up with J Balvin for a second fashion collection conceived alongside his new album.
The brand has been working with the Colombian singer, a Latin Grammy Award winner, on a new range dubbed ‘Colores.’ The launch follows the duo’s debut collaboration ‘Vibras,’ which rolled out last year.
The star has produced more pieces for his new collection, which spans vibrant statement pieces across menswear, womenswear and childrenswear. Inspired by his upcoming album “Colores,” which drops in March, the series focuses on bright red, yellow, green, blue and purple hues. He also fronts the collection’s new campaign, which was shot in his hometown of Medellín, Colombia and features various fans, as well as the models Jamea Byrd and Sara Orrego.
“It provided wonderful creative inspiration to envision a new album and corresponding new fashion collection together from the beginning — both connected to how I’ve been exploring new music through a lens of individual colours,” said Balvin in a statement. “It has also been very exciting to shoot the Guess x J Balvin Colores campaign in the city where everything started for me — to have this huge global campaign with Guess, spotlight the vibrancy of the people and culture of Medellín. It is another opportunity to show the world how beautiful and amazing Colombia is, and the surging artistic vibes throughout the city and country.”
“What initially started as a collection has turned into year-round energy,” added Nicolai Marciano, Director of Brand Partnerships for GUESS?, Inc., adding: “Balvin’s passion and commitment as a partner is the ideal space to create within.”
Guess has been enjoying a stint of working with famous faces recently — the label snapped up “Baywatch” actress Charlotte McKinney to design a swimwear capsule for Spring 2019 and recruited Jennifer Lopez to front its current Spring 2020 campaign.
The collection will launch on March 20 via various pop-up experiences across the US, before rolling out in Guess stores and online on March 27.
This article is published via AFP Relaxnews.