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The Kith x BMW collaboration couples streetwear and the need for speed

Both Kith and BMW are definitely working on something special, bringing streetwear to a new level of automobile luxury.

Owned by Ronnie Fieg, the designer is also well-known outside of his brand for his collaborative work with the likes of Asics and New Balance. Kith itself is no stranger to collaborations, having already worked with the likes of Versace, Coca-Cola, Tommy Hilfiger, and Casio to name a few.

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The collection is Kith’s largest to date, featuring both BMW and its own design motifs.

Taking the same stage as Supreme did with Lamborghini earlier this year, Kith has finally unveiled an official first look at its new collaborative collection alongside BMW. In total, there are 96 apparel and accessory pieces for the entire collection. However, that’s not all Kith and Fieg are doing with BMW. Fieg’s love for the German automaker dates back to his childhood with his grandfather, who owned the late 80s E30 M3 in red.

Having already teased about a collaboration for weeks through a series of Instagram posts, it’s through there we see Fieg’s adoration for BMW, particularly, the completely rebuilt 1989 E30 M3. BMW has even managed to retain the majority of the car’s original components while featuring impactful updates, inspired by the Kith for BMW partnership. What makes this car such a worthwhile topic for Kith is that this was where Fieg also drew his inspiration from, for the collection.

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On the left is the 2021 BMW M4 Competition and on the right is the rebuilt 1989 E30 M3.

The 96-piece apparel and accessories collection is Kith’s largest offering to date. Fieg introduces BMW’s classic colour palette and iconography to go along with Kith’s own staple silhouettes. Knitwear plays a huge part in the collection with sweaters and cardigans; racing-inspired jackets, as well as nylon tracksuits, are part of the collection also make up part of the collection. This is rounded out with graphic hoodies and tees, suede bombers, and even kimono blazers.

BMW’s identity is evident in the collection, much like Kith’s very own logo. Kith utilises the BMW Motorsport’s font to great effect as well as appearing on the iconic emblem.

The accessories were inspired by the BMW lifestyle, offering car-centric items like license plate frames, custom valve caps, and even microfibre towels. Other lifestyle products also include driving gloves, headwear, and scarves. There are also various home goods, including umbrellas, mugs, pillows, and the 1989 E30 M3 diecast replica to name a few.

Known as the ‘Kith for BMW‘ partnership, the entire collection will be available come 23rd October 2020 at Kith’s flagship stores in both the US and Japan. It’ll also be available at all US & EU shop-in-shops as well as at 11.00 am EST on Kith’s website.

All images courtesy of Kith.

The Kith x BMW collaboration couples streetwear and the need for speed

Wi-Liam Teh

Senior Writer

Wi-Liam is a geek at heart with a penchant for tattoos. Never without a drink in hand (preferably whisky, gin, or Guinness), he is also a writer by day and a keyboard warrior by night. On his day off, he masquerades as a streetwear and sneakerhead enthusiast while his bank account says otherwise.


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