Here’s what KLFW has in store for 2021.
O.C.M. is where you can shop from local designers together, and easily on a shopping site we are well acquainted with. The multi-label online fashion store was launched by Kuala Lumpur Fashion Week (KLFW), founded by Andrew Tan, in collaboration with Lazada, the leading e-commerce platform. Real name One Common Mission, the store features Malaysian designer brands such as Hill to Street, Rizman Ruzaini, Cassey Gan, Syomirizwa Gupta, Kit Woo and more.
KLFW is catering to a new generation within the local fashion landscape, harnessing the influence of social media in this digital age. As such, you can expect O.C.M. to offer a lower price range for its catalogue which includes ready-to-wear and accessories — even home decor.
The idea for O.C.M. was to recreate the essence of a store that once was in Paris, known as Colette. Fashion, streetwear and accessories were all brought together at Colette, but it was more than just a store in Paris, Colette was the quintessential decider of anything deemed cool and chic.
“O.C.M. brings the ideology of this amazing experience to Malaysian where we envision an online fashion accessibility where all Malaysian – even in the most remote areas of Malaysia – are included in the discovery of cool and affordable fashion pieces from the lesser-known to well-known Malaysian Design Brands and Labels,” said Tan.
The digital store is launched under Lazada’s branded destination, LazMall. This medium comprises over 18,000 brands and promises customers in Malaysia five times the return on purchases found to be non-authentic, on top of a 15 days return policy.
Shopping virtually on O.C.M is a trip in itself. The experience has been broken down into categories, including essential wardrobe staples, curated DSCVR picks by an elite fashion team, lifestyle products, grooming and wellness, as well as an OCM Series 0000 section for pre-loved items.
“We envisioned an online multilabel store that I will personally want to shop from. With so many years in fashion, I’ve seen a lot of trends come and go but with O.C.M., we encourage the development of personal style over trends!” shared Kory Tung, Creative Director of O.C.M.
Shop O.C.M on LazMall here.
(All images: KLFW)
This article first appeared on Prestige Online Malaysia.