Fashion talks a lot about je ne sais quoi. It’s an easy way to pinpoint that mysterious aura of something special – especially when names like François Hardy or Jane Birkin are on the table. Truth be told, we’re guilty of it, as much as the next fellow hunter who’s after the secret formula of what designers and editors now commonly refer to as the “French girl style”.
Cue the Longchamp Mademoiselle. The arrival of the Parisian label’s newcomer heralds the end of an important part from our perennial search: The classic everyday bag.
Inspired by Birkin and Hardy, who are the ’70s pin-ups of the ultimate Parisian girls, the Longchamp Mademoiselle draws upon their effortlessness and inherent sense of style. Timeless, versatile and understated, it’s only a matter of time till you see it swung on the shoulders of messy-haired cool girls strolling by the Seine.
For the Mademoiselle, simplicity is key. Conspicuously unadorned, the only detail to identify the new bag design is by its perforated leather front, iconic clasp and an enamel-polished wax seal stamped onto a hangtag on the side.
Available in black, grey, cognac and mimosa, the Longchamp Mademoiselle comes in two styles of a cross-body and a hobo bag. Sling it on over a Breton striped shirt and a pair of well-worn jeans — and voilà, your effortless French girl look is done and dusted.
The Longchamp Mademoiselle bag is available at Longchamp boutiques on 29 August.