Italian luxury fashion house Moschino and America’s most enjoyed beer Budweiser unveils the release of a 15-piece limited-edition capsule collection. This is in conjunction with the launch of two exclusive limited-edition beer bottles: Budweiser’s iconic aluminium bottle, and one for the new amber lager, Budweiser Pulse. This collaborative effort fronts Moschino’s playful and cultural aesthetics with the integration of both seminal brand logos to create a significant visual impact.
Since his reign as creative director of Moschino in February 2014, Jeremy Scott has been heavily inspired by the symbolic presence of pop culture synonymous to what Budweiser has been campaigning all along. In fact, one of his Fall/Winter 2014 pieces was inspired by the beer label, employing the classic red, navy, gold and white label as a pattern for the timeless Moschino dress and cape look that was later displayed at the Metropolitan Museum of Art’s Costume Institute Spring 2019 exhibition, Camp.
This time around, fans of the brand can expect cult items including a phone case, beer-bottle earrings, a cap and even a can-shape shoulder bag on top of the usual sweater, hoodie, jogger pants and t-shirts.
The Budweiser Pulse limited edition will be available beginning 11th November 2019 while the Moschino x Budweiser capsule collection drops globally on 4th November 2019.
(All images by Moschino)