Gucci is no stranger to outstanding and mindblowing fashion pieces so it became a natural reaction to expect the same from its SS20 show at Milan Fashion Week. ‘What could it be this time’, we’ve wondered — more dragons, now perhaps fire-breathing ones? Or just outrageous accessories that we didn’t know we needed. Such as the double G knee pads or the gold ear cuff from the past seasons. As for SS20, it’s none of the above and much to our surprise — it’s pieces that are fashionable yet still very much wearable to us the common folks.

On Sunday, Alessandro Michele had the models walked down travellators in a clinically-white setting — a complete opposite of Cruise 2019‘s fire burning and smoke display. The show started with the first wave of models wearing all-white uniforms. The brand later explained on Instagram about how these “represent how through fashion, power is exercised over life to eliminate self-expression”.

This could signify the arrival of a new Gucci aesthetic — clean cuts, sultrier silhouettes that could simply be a nod to Tom Ford’s Gucci era. It was a huge contrast if compared to Michele’s previous designs. 1970s staples were seen: platform shoes, wide-lapel suits, sequined evening gowns and more. “Gucci Orgasmique” also seemed to be the catchphrase for this season’s show, which we thought was ironic as Gucci was once known as a sex brand.

What were the standout pieces? The pillow backpack was one, for sure. As for the others, look through the gallery.

Images: Getty Images

Jolin Lee
Unlike most modern-day millennials, Jolin does not need caffeine or alcohol to power through the day (and night). Her eye for beauty is as sharp as her eyeliner flick, and she can spot your unblended eye makeup from a mile away.