While championing the sports market with their performance sneakers, the Onitsuka Tiger brand aims to refresh and revolutionise their identity. In that spirit, Creative Director Andrea Pompilio has turned up the style factor a couple of notches by taking us back in time alongside his 90s rave club inspired streetwear looks.
The collection embodies the spirit of youth culture and electronic music, echoing a similar energetic beat with striking bold tones, powerful forms and gleaming textures across the quilted layers. Counting the number of exciting collaborations with Street Fighter, Givenchy and their recent announcement partnership with 7 cult fashion brands, we reckon it’s just going to get better.
Expect styles from the Onitsuka Tiger Autumn Winter 2019 collection to drop in batches every month, from July to December this year. The series is divided into five different themes, rooted on street fashion and nightlife culture. A different theme will hit the stores each month, boasting fashion items including chunky sole sneakers, bright sporty looks and utilitarian outerwear pieces.
The brand also launched a few exciting new sneaker styles like the chunky runner MT and knit trainers that are made in a variety of textures. The thick block soles that are inspired by 90s platform shoes is recreated to add to the overall retro streetwear theme.
With the wave of collaborations and refreshed take on performance sportswear, Onitsuka Tiger managed to balance out both functionality and style throughout their collections. Starting out with their sneakers as a main focus, now the brand boasts a competitive range of fashion items including apparels, bags and accessories.