This news is likely to delight many fashion lovers: Italian house Prada looks to be about to embark on a collaboration with sportswear brand Adidas for a collection of… shoes. This is apparently the logic behind the image that has simultaneously been published by the two brands on Instagram.
A major comeback for sneakers and 1990s looks on catwalks has projected certain sportswear makers into the limelight and allowed others to join in multiple collaborations with ready-to-wear designers and brands. However, given that it involves not just any label but the Prada luxury house, this latest news is nonetheless likely to cause quite a stir.
For the moment the two brands have not disclosed any information on their new partnership beyond the publication of an image, showing two shoeboxes — one Adidas and one Adidas Originals — in a large white Prada bag, which is accompanied by the hashtag “#Pradaforadidas.” But it is reasonable to expect that two distinct sneaker models will be coming very soon.
This news also recalls the announcement by Puma, Balmain and Cara Delevingne in October to the effect that the French fashion house had joined forces with the jumping cat brand and the British top model to launch a ready-to-wear and accessories collection that will be available in stores from November 21.
This article was published via AFP Relaxnews.