It’s the non-collaboration collaboration that we’ve all been waiting for.
Following a string of heated rumours in the past months, it’s just been officially confirmed that Raf Simons is joining the house of Prada. However, it’s not to head Miu Miu as everyone speculated — a suggestion based on the timing of Miu Miu relocating its design and communication office from Paris to Milan and Simons’ apartment hunting in the Italian city — but to Prada, where he will be working alongside Miuccia Prada, taking up ‘equal responsibilities for creative input and decision-making’ as the house’s co-creative director.
His appointment, which will be effective on 2 April, marks Simons as the first creative talent outside the Prada family to join the house. The Spring/Summer 2021 womenswear collection, which will be presented in Milan come September, is set to be their first creation as a design duo.
The Belgian designer, who has his own menswear label, has harnessed a cult following from his previous womenswear appointments including at Jil Sander, Christian Dior and Calvin Klein; at the same time, Miuccia Prada is one of the most influential designers today who has transformed the landscape of fashion. This new partnership is guaranteed to forge a new and exciting creative dynamic that has never been seen before.
This article first appeared on Lifestyle Asia Hong Kong.