The latest fashion trends have never failed to surprise us in weird and wonderful ways. From trendy lacquered chopsticks to plastic bags refashioned into high fashioned handbags, the possibilities are endless. In this particular case, a regular industrial item has been given an eccentric rehash into something we could consider high fashion: silver zip ties by Hong Kong jewellery brand Mavie.
It all started when Virgil Abloh, designer of popular streetwear brand OFF-WHITE fashioned red zip ties that accompanied his brand’s footwear and apparel. They were just ordinary plastic zip ties, but streetwear enthusiasts took to it as an extended form of accessorising. Much debate surrounded the zip tie, till the brand actually took to Instagram to tell you what to do with those zip ties: cut them off.
Nonetheless, the trend persisted and most streetwear enthusiasts continued to not remove those zip ties, in the same vein that some would not remove the reflective sticker from a snapback. The zip tie continued to be a recurring trait in Abloh’s apparel, including his collaboration with Nike, “The Ten”.
Now, we don’t blame if you are part of the majority who have snipped off their Virgil Abloh’s zip ties. Instead of hanging on to the plastic red zip tie for as long as possible, Mavie has decided to relieve you of that burden with their Brittania silver zip tie aptly named The Tag.
A significant upgrade from the original zip ties, The Tag costs US$420. But more than just being pricey, they are also limited edition — which increases their value exponentially. Limited to only 50 pieces worldwide, this silver zip tag will definitely upgrade your sneaker style. Just make sure your shoelaces are tight enough because you wouldn’t want to lose this on the streets.
Find out more about The Tag here.