2020 really became the year that fashion brands embraced the digital life, including Donatella Versace herself.
ComplexLand may be over, but you can be sure that the hype around the new Versace Trigreca sneakers is still there. This year, Versace decided to switch things up and join the digital hype by releasing its new Trigreca sneakers at virtual street culture festival ComplexLand. In fact, ComplexLand was actually ComplexCon, a physical convention that brings together pop culture, music, art, food, style, sports, activism, and education in the form of a festival and exhibition amalgamation.
Naturally, like all activities that pulled large crowds into one space, ComplexCon had to be cancelled in 2020 and retreated into the virtual world instead. The team created a whole universe where you could experience and walkthrough as a custom avatar, exploring the different e-boutiques from participating brands and getting to know the latest fashion drops, performances, panel conversations, and more.
Versace was one of the participating brands, setting up a virtual storefront and even having Donatella Versace herself as an avatar to interact with guests and bring them through their ‘journey’ in ComplexLand. At the end of the journey, guests can unlock access to discover and shop the new, exclusive Versace Trigreca sneaker.
Those who have been paying attention will have already noticed the Trigreca sneaker during the Fall/Winter 2020 runway presentation. Despite looking futuristic, the sneaker actually pays homage to Versace’s Magna Graecia heritage, using the Greca pattern on three parts of the shoe: the dimensional sole, the midsole, and the decorative upper toe strip. On the sneaker is also printed geographical coordinates of Milan – paying homage to the brand’s headquarters – and a hidden 3D Medusa hidden in the sole.
Combining form and function, the sneaker also has a “Greca Cushioning System” for a chunky elevation while adding support and comfort. After all, you’re going to be seen looking stylish in those sneakers all day — it helps if it’s also comfortable. The Versace Trigreca sneakers are available in black, white, green, blue and red colourways and are available exclusively online and in selected Versace boutiques.
However, the exclusive ComplexLand version is only available in a limited series of only 100 pairs, exclusively through ComplexLand. You might want to scour the resell market for those, if the Versace Trigreca x ComplexLand sneaker is what you have your eyes on.
(All images courtesy of Versace)