Versace, who showcased its men’s collection for the Fall/Winter 2019 show last month, has all along been known for pushing the boundaries and breaking all the rules known to menswear. Versace has long associated itself as one of the elites when it came to luxury fashion — so a collaboration with the Italian luxury fashion house is usually off the books.
However, Versace has pulled a few exceptions over the years with H&M being one of the labels back in 2011. This time, it’s with streetwear label KITH, an American apparel brand based in New York City. Ronnie Fieg, designer and owner of the label, is a known sneaker and clothing designer, most notably for his various collaborations with ASICS.
In 2011, Fieg launched KITH, his very own streetwear label in Brooklyn, NYC with the next outlet popping up in Manhattan.
KITH is considered to be one of the more underrated streetwear labels around, featuring subtle and simple designs as opposed to the many other labels consumers are used to seeing. The upcoming collaboration with Versace will be KITH’s biggest partnership to date, with others being Tommy Hilfiger and Coca Cola. This will be KITH’s first ever foray into the high-end luxury streetwear fashion world.
Right off the bat, the iconic Versace Medusa logo will now come with a twist as the KITH name will be plastered over the eyes. The entire capsule collection will carry over 100 styles for both men and women, which feature streetwear-inspired silhouettes while utilising Versace fabrics. The designs also dug deep into Versace’s archives, featuring the Italian fashion house’s black-and-gold motifs.
As it is a streetwear collection, it also includes puffer jackets, tracksuits, and hoodies to name a few. Velour, fleece, satin, silk, and nylon are key fabrics that play a part in the collaboration with the entire collection being made in Italy. KITH also made sure to bring back the timeless Versace Amico trainers, a cult hit in the 1990s. The reimagined look for the Amico trainers will come in both high- and low-top styles.
To create further awareness for the upcoming KITH x Versace collaboration, supermodel Bella Hadid and Lucky Blue Smith helm the women’s and men’s collections respectively.
The collection will launch on 15 February 2019 at all KITH stores as well as Versace flagship stores the world over. While pricing for the entire collection has yet to be released, be ready to drop a small fortune as this is one collaboration that will probably not see the light of day ever again.
Picture Credit: KITH