Home > Style > Jewellery > Guess which Blackpink member will be the newest ambassador for Tiffany & Co.?
Guess which Blackpink member will be the newest ambassador for Tiffany & Co.?

If you guessed Rosé, you’re right — she’s the latest Tiffany & Co. global ambassador.

It looks like the Blackpink girls are well on their way to permanently cementing their status as fashion icons. We had Lisa fronting Celine and even being a judge for the prestigious ANDAM fashion prize in 2021. Then, there’s Jennie, a style icon who became Chanel’s fashion ambassador last year — and who could forget her collaboration with Gentle Monster too?

Then, we had Jisoo who was Dior’s newest ambassador, while Rosé became Saint Laurent’s Korean ambassador. Now, Rosé has another notch to add to her belt: the new global ambassador for Tiffany & Co. Her debut as the jewellery brand’s latest face will see her fronting the Tiffany HardWear digital campaign.

“I’ve always loved wearing Tiffany jewellery. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me. I am very honoured and excited to be a part of the HardWear campaign and I can’t wait for everyone to see it.”


For those unfamiliar, the Tiffany HardWear collection is inspired by the edginess of New York. Its core design is based on a 1971 bracelet from the Tiffany archive and champions gauge links and industrial shapes, hence its name. In the campaign, you’ll see Rosé wearing the graphic 18k yellow and rose gold links with pavé diamonds.

(All images: Tiffany & Co.)

PohNee Chin
Editor, Kuala Lumpur
Poh Nee is the editor and writes about travel and drinks. When she's not living out her holiday dreams via Google Earth and sipping on an Old Fashioned down at the local bars, you can find her snug at home bingeing on Netflix and mystery fiction.
Sign up for our newsletters to have the latest stories delivered straight to your inbox every week.

Yes, I agree to the Privacy Policy

Never miss an update

Subscribe to our newsletter to get the latest updates.

No Thanks
You’re all set

Thank you for your subscription.