Now you can be a sparkling emblem of help in the face of COVID-19.
As the pandemic rages on, the jewellery world proves to be a shining example to follow. Some of its biggest players, such as Tiffany & Co. and Bulgari, have made generous donations to the COVID-19 relief, mirroring the efforts of luxury fashion brands. Now, independent jewellery brands are doing what they can to help too. Around the world, several labels have pledged to give a portion of their sales to organisations that support the most vulnerable members of society, such as the poor and elderly.
Aside from the virtue of giving back to those in need, it has never been a more important time to support small businesses, many of which are struggling to make ends meet amidst the shutdown of their stores and the economic slowdown. For the time being, the livelihood of these brands depends entirely on their online sales.
If you’re indulging yourself in a little retail therapy, we recommend adding these accessories to your jewellery collection.
This article first appeared on Lifestyle Asia Singapore.
This necklace features links that allude to the feeling of being connected, something we might be missing right now. Indeed, you’ll be making an invisible link with a stranger by purchasing it, as Alighieri is donating 20 per cent of its online sales to Trussell Trust, in support of food banks around the UK. Wear the choker to feel grounded as you ride out the rest of the storm.
Here’s a piece of jewellery that won’t look out of place at home: a gold-plated brass cuff, ironically resembling your favourite scrunchie in all but touch. With each purchase, Completedworks will donate 10 per cent of its sales to the World Health Organisation’s (WHO) COVID-10 Solidarity Response Fund.
Made with 18k rose gold, this necklace is a diamond-embellished reminder that everything bad will eventually come to past, as often the case in the circle of life. Italian jeweller Roberto Coin is donating 20 per cent of the sales of its Circle of Life pendants, like this one, equally to both Meals on Wheels America and No Kid Hungry. Both non-profits are aimed at putting an end to hunger in underprivileged American communities.
Inspired by antique jewellery, these everyday ear studs are made with 14k gold with a white quartz at its centre. For every pair bought, Larkspur & Hawk will donate 30 per cent of its sales to No Kid Hungry.
If you’re looking for stacking rings, check out Kwiat’s collection; they are studded with rubies, pink sapphires and plenty of other colourful gems. A portion of the proceeds of each design will also be donated to the White Plains Hospital in New York, in support of the healthcare workers fighting the COVID-19 pandemic.
These pavé diamond earrings feature a pair of loops that, like the choker above, nod to a sense of interconnectedness. Joining other jewellery brands, Adina Reyer is offering 20 per cent of its online sales to No Kid Hungry.