Jewellery company Pandora, which is notably known for its charm bracelets, has pledged to put an end to its use of newly mined gold and silver. By 2025, the Danish manufacturer will make all of its jewellery from recycled metals.

The fashion and cosmetics sectors are not alone in their commitment to more responsible production and lower environmental impact. There is also an increasing number of initiatives to create products that are less harmful to the planet in the world of jewellery. A case in point is Danish company Pandora, whose two manufacturing sites will be solely powered by renewable energy in 2020.

Today, the jewellery brand has gone even further with a commitment to exclusively use recycled gold and silver in all of its jewellery by 2025. With the new initiative, Pandora aims to achieve a two-thirds reduction in its silver processing emissions and more than 99% for gold.

“The need for sustainable business practices is only becoming more important, and companies must do their part in response to the climate crisis and the depletion of natural resources. For many years, Pandora has used recycled metals in our designs. Now we are ready to take the next step and stop using mined silver and gold altogether. This is a significant commitment that will be better for the environment and make our jewellery more sustainable,” explains Pandora CEO Alexander Lacik.

The decision will apply to all of Pandora jewellery made from gold and silver, and also to semi-finished pieces such as chains.

“By 2025, Pandora will be carbon neutral in its own operations. The company has also joined the Science Based Targets initiative – the leading corporate collaboration for ambitious action on climate change. This means that before the end of next year, Pandora will publish a plan to reduce emissions across its value chain in line with the Paris Agreement,” points out the brand in a press release.

This article is published via AFP Relaxnews.

Staff Writer