The Salon International de la Haute Horlogerie or SIHH 2017 is just a week away, starting on 16 January 2017. It is an annual trade event held in Geneva, and recognised as the world’s most luxurious watch exhibition next to Baselworld. The highly exclusive affair is not a public one, except for the last day where doors are opened to visitors between 11am – 6pm via ticket entry. On the other days, each visitor has to be registered by an exhibitor brand to be allowed in.

SIHH has been around for 27 years, with its first edition in 1991. Five brands initially took part, namely Baume & Mercier, Cartier, Piaget, Gérald Genta and Daniel Roth. The event began with talks and round-table discussions regarding fine watchmaking and the luxury industry in 1993. Throughout the years, various watch brands came and left, but SIHH continued to explore and experiment. That led to last year’s edition, which showcased a fresh, new interior design concept at the exhibition for a more holistic experience.

With SIHH being one of the two most exciting fine watchmaking events in the world next to Baselworld, you can imagine the excitement buzzing through the veins of collectors and enthusiasts this year, when even mere admirers like us are already all wound up with the preview pieces. Click through for a sneak peek of nine watches revealed pre-SIHH 2017.