Bell & Ross is one of the leading brands when it comes to luxury aviation watches. At only 27 years of age, it is one of the youngest luxury watchmakers in the market. However, it certainly doesn’t present itself that way especially when it comes to its timepieces. The latest collection to roll out from the French watchmaker is none other than its highly-anticipated BR05 collection.

Bell & Ross
The BR05 Blue Steel with a matching ribbed rubber strap

As Bell & Ross watches are known for its reliability, precision, and functionality, it’s no surprise to find these traits in the new collection as well. However, it does carry a slightly different silhouette as compared to its predecessors; the new models now feature a more urban look and feel while ensuring it keeps the iconic square and round shape of the case and dial in place. This is what has formed the brand’s identity from the very beginning.

The integrated design of the BR05 collection talks about how the bracelet and the case fuse into one unified piece. This allows for a more harmonious look the moment you strap it on. The BR05 also comes with a brand new satin finishing via its angular 40mm case. As far as the watch trends of 2019 go, the BR05 collection knocks it out of the park, ensuring the watch is incredibly slim and lightweight enough to not feel like a burden on your wrist.

There are a total of six different variations of the Bell & Ross BR05 in three categories: Black Steel, Grey Steel, and Blue Steel. Each colour connotation will showcase on the face of the dial and there will be an option to swap a stainless steel bracelet for a ribbed rubber strap.

While it may not yet have the heritage like many other luxury watchmakers, Bell & Ross is steadily making a name for itself in the industry by constantly straying away from the norms while keeping fans happy.

Wi-Liam Teh
Senior Writer
Wi-Liam is a geek at heart with a penchant for tattoos. Never without a drink in hand (preferably whisky, gin, or Guinness), he is also a writer by day and a keyboard warrior by night. On his day off, he masquerades as a streetwear and sneakerhead enthusiast while his bank account says otherwise.