Members of the global IWC family are standing together to launch its new initiative ‘Time Well Shared’ to foster positivity and good spirit as the world faces a health crisis.

IWC Schaffhausen has introduced Time Well Shared, a responsive and meaningful initiative to uplift your spirits during the Covid-19 epidemic. Through this initiative, IWC employees, brand ambassadors and partners will be sharing their time, knowledge, experience and passion through various digital channels. The goal? To inspire people to make the most of their time, entertaining and supporting everyone while keeping them connected and engaged.

“In these extraordinary times, we would like to reach out to people with a message of solidarity, hope and positivity. Through our spontaneous initiative, we want to offer a new way of staying in touch with the IWC family,” says Christoph Grainger-Herr, CEO of IWC Schaffhausen.

‘Time Well Shared’ will be a platform for the storied watchmaking brand to share knowledge, history and anecdotes alongside ambassadors, partners and IWC family.

Time Well Shared comprises online lectures, speeches and webinars that IWC will publish on social media and digital channels in the coming weeks. The TED Talk-style series will include contributors from IWC brand ambassadors like Tom Brady, Fabian Cancellara, David Coulthard and Maro Engel, as well as partners such as Mercedes-AMG Petronas Formula 1, Tottenham Hotspur, Laureus Sport for Good, Antoine de Saint Exupéry Youth Foundation, Solaris Yachts and Orlebar Brown.

Tom Brady will be one of the contributors to this digital initiative.

These exclusive content will also feature David Seyffer, curator of the IWC Museum who will share insights into the history of IWC, as well as former Director of Marketing and Sales, Hannes Pantli who will divulge some never-before-told IWC anecdotes for good old sake.

“We aim to encourage and inspire everybody to make good use of time, to be here for one another, and to develop and grow stronger.”

Christoph Grainger-Herr
Learn everything you need to know about watchmaking with the Global IWC family.

All contributions will be accompanied by a button to make voluntary donations, with IWC making the first donation. Viewers can help raise funds to support Save the Children, an NGO programme that protects children and families in countries that are affected by the virus, increate support for national health systems, and raise awareness among parents and caregivers on how to provide psychosocial support for children.

To learn more about the initiative and to access exclusive content in the upcoming weeks, click here.

Martin Teo
Content Editor
Martin loves traveling the world to see ancient ruins and classical architecture. He enjoys the culinary experience of various cities but (still) refuses to eat anything insect-like. On a daily basis, he finds time hitting the gym to compensate for the amount of food he needs to eat just to write an article.