Danish entrepreneurs Jonathan Kamstrup and Christian Mygh are not your average watchmakers. Fast becoming young rockstars of the industry, their company REC Watches is driven by a pure desire to put storytelling at the heart of the timepiece coupled with a unbounded passion for classic automobiles. The concept is ingenious. First, they seek out and recover parts of iconic cars, tracking it’s origin and previous owners to tell the story. The components are then recycled to preserve as much of the patina as possible. These parts are then repurposed in a brand new and unique timepiece, whilst keeping the design elements of the original vehicle. “A concept we named RECOVER, RECYCLE, RECLAIM – or just REC for short,” they explain.
Their first project came in February 2014, the Mark I and Cooper – both made from classic salvaged Minis. The watches were such a success that the pair ended up on the Danish version of Shark Tank and walked away with investments from four out of five of the panel. They have since been an unstoppable force and four years after they first conceived of the idea over a bottle of scotch, REC has now distributions in over 60 countries all over the world. They also offer timepieces made from recycled parts of classic Ford Mustangs, including a limited edition collection from a Raven Black 1966 Mustang.
“Due to the variations of patina in the recycled dials, all of our watches are visibly unique, have its own story to tell and feature design references to the car from which it was partly made,” they exclaim. “We’ve put our hearts, souls and more work than we care to think about into these collections; striving to hit a perfect blend of distinctive designs, subtle references, handmade premium components and truly unique storytelling.”
In search for their latest masterpiece, REC came across a Porsche 911 Carrera RS 2.7 once owned by two prolific German racing drivers, Clemens Schickentanz and Peter Rumpfkeil. The car had participated in several rallies, including the prestigious Monte Carlo Rally in 1976 and 1977 and the Lombard RAC Rally in 1976. The REC 901 RS Limited Edition was born and its dial cut directly from a 1973 Porsche 911 Carrera RS, one the most sought-after and legendary sports cars ever built. The stainless steel bracelet on the REC 901 RS Limited Edition follows the lines of the 901 case shape. Additionally, the yellow theme on the timepiece pays homage to its original donor – the 1973 Porsche 911 Carrera RS.
“With every watch that comes, we do our best to ensure that they are made from parts of cars that have a great story,” says Mr. Thomas Dusinius Kronevald, Chief Sales Officer of REC Watches. “We understand that watch designs are important, but it also needs to be coupled with a great story. This gives our customers the opportunity to envision reincarnation slapped right on their wrists. Imagine checking for the time but then you’re instantly reminded by the great pasts the cars have had. It elevates the experience.”
Four other timepieces grace the REC 901 series — all of which include salvaged Porsche 911 parts. Not only are they each visually unique but are perfectly engineered for their new purpose.
In a singularly unique production and marketing strategy, REC takes votes, from their customers online, on which vehicle they would like to see next re-imagined as a wristwatch. Their options have not been limited to just automobiles but have previously included motorcycles and aeroplanes. In fact, their next project will be a World War 2 Spitfire.
Kronevald continues: “We are beyond proud to announce our upcoming timepiece – recycled from a Supermarine Spitfire aircraft from World War II. Not many salvaged Spitfire aircrafts are lying around in people’s backyards and it is a challenge to acquire enough parts to be recycled in our upcoming timepiece. But, then again, nobody said it would be easy.”
REC’s legendary timepieces are available at all Red Army Watch stores in Malaysia and Singapore.