As part of the brand’s 40th-anniversary celebration, specialist watch retailer The Hour Glass will be debuting a series of short films over the next two months.
It will feature some of the world’s leading creative brains and artisans, namely Maximilian Büsser (founder of MB&F), Sir David Adjaye OBE RA, Rexhep Rexhepi, Daniel Arsham, Wieki Somers, Roger W. Smith, Marc Newson, Oki Sato as well as, Felix Baumgartner and Martin Frei.
According to the official release, “The Hour Glass’ fundamental mission as a specialist watch retailer is to advance watch culture by celebrating the patrimony and tradition of the watchmaking arts. As an organisation that has devoted its entirety to this industry, we felt it was only appropriate that for our 40th anniversary, we pay tribute to this mission. And to do so by beginning a conversation on how watches and its makers intrinsically belong to the cultural milieu of contemporary art and design, providing a new point of departure for watchmaking.”
On 22 April, 8pm (Malaysia time), the portrait of Maximilian Büsser will premier on YouTube. There will also be a live Q&A session with The Hour Glass Group managing director Michael Tay and Maximilian Büsser via The Hour Glass’ Instagram stories on the same day at 8.30pm (Malaysia time). You can watch it here.
Here’s a sneak peek at what to expect for the first episode.
April 22 Maximilian Büsser, MB&F
April 29 Sir David Adjaye OBE RA, Adjaye Associates
May 6 Rexhep Rexhepi, Akrivia
May 13 Daniel Arsham
May 20 Wieki Somers, Studio Wieki Somers
May 27 Roger W. Smith
June 3 Marc Newson
June 10 Oki Sato, Nendo
June 17 Felix Baumgartner & Martin Frei, URWERK
This article was first published on Prestige Online Singapore.