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Here are 5 airline safety videos we love

For those of us who travel a lot, airline safety videos are becoming a boring routine when we board our flights. Most of us have already subconsciously memorised the safety guidelines in our head, and we can’t deny feeling a little annoyed when we have to watch the airline safety video before getting to choose our favourite movie or music playlist from the in-flight entertainment system.

In a bid to engage customers, recent years have seen several airlines introducing more interesting safety videos that go beyond simply running through the usual steps of getting into the brace position or reaching for oxygen masks. Some have spruced up their pre-flight videos by adding choreographed dances or even celebrity cameos to the routine. 

One of the pioneers of this trend was Virgin America, which in 2008 created an animated safety video laced with dark humour and sarcasm, with the narrator sprouting lines such as: “Keep in mind that your seat cushion is not a floating device, so please, don’t take it with you.” The video was a hit, and kickstarted a string of creative airline safety videos by many other airlines in the following years.

Last month, British Airways jumped on the bandwagon with a humorous video made in collaboration with Comic Relief and BBH London. The six-minute production follows comedian Asim Chaudry as he auditions a few British acting talents to be in a safety video. We couldn’t keep ourselves from laughing as we watched celebrity chef Gordon Ramsay, actors Ian McKellen and Rowan Atkinson, as well as actresses Thandie Newton and Gillian Anderson, trying to audition and each one failing in their own awkward ways.

If you’re planning on jetting off for a holiday soon, check out our guide to 5 of the best airline safety videos you need to watch now.

1 /5

Qatar Airways

This was a clever advertising-cum-safety video for Qatar Airways, which sponsored the Barcelona Football Club back in 2015. It follows a football game, with insertions of the safety announcements at precise moments, like the dropping of an oxygen mask when you are done screaming out of breath for your favourite football players. Catch a glimpse of Barcelona’s football stars such as Lionel Messi, Gerard Pique, Luis Suarez, Javier Mascherano and Neymar Da Silva.

Watch it here.

2 /5

Virgin America

This one has an upbeat music that will get you busting dance moves until you can’t stay still in your seat. Made in 2013 and titled #VXsafetydance, it starred dancers like Mike Song and Madd Chadd, who lead flight attendants through a fully choreographed ditty about safety.

Watch it here.

3 /5

American Airlines

With a well thought out and stylised concept, this 2016 American Airlines in-flight safety video combines optical illusion with precise, quirky choreography that are captured in a fast-paced, continuous shot. We see lots of three-dimensional visual eye tricks and floating objects the like of that in Doctor Strange, and cool effects such as arm rests in the form of painted human hands. Modern, creative, and still gets its message to the point.

Watch it here.

4 /5

Air France

Who else can come up with the most stylish safety video other than the French? In this short clip made in 2015, six gorgeous models dance in a chic setting that’s a cross between an aircraft and a French chateau’s interior. Throughout the video, a flight attendant gives out the announcements, in both French and English.

Watch it here.

5 /5

Air New Zealand

With scenes from the Lord of the Rings movie series filmed in New Zealand, it was a brilliant move for Air New Zealand to feature the popular trilogy and The Hobbit films in its in-flight safety videos. The videos feature director Peter Jackson, actor Elijah Wood, and other cast members, who lead two passengers through the safety guidelines. We think the title “The Most Epic Safety Video Ever Made” is rightfully given.

Watch it here.

Here are 5 airline safety videos we love

Mia Sabrina

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