As we set foot into the latter half of October, everywhere and everything screams Halloween, which naturally comes associated with costume makeup. Whether you’ve already got your Halloween look all prepped or you’re still knee-deep searching for ideas on Google, figuring out how to put your best face forward for Halloween shouldn’t be the only reason you’re paying attention to cosmetics this month. The beauty industry is still on a roll, so don’t miss out on any of these launches from brands like Shu Uemura, YSL Beauty and more.

Read on to get the latest updates in the beauty realm.

Shu Uemura releases a makeup line in collaboration with Pokemon

Image credit: Shu Uemura

The two Japanese brands have recently partnered up to release a makeup collection featuring everyone’s favourite childhood character from Pokemon, Pikachu. The collection consists of almost all the beauty items you need, from Shu Uemura’s best-selling cleansing oil, brush sets, eyeshadow palettes to even lip kits. The packaging is all adorned with hand-drawn illustrations of Pikachu, giving the classy gold packaging a kawaii touch.

The pre-launch will be available at Shu Uemura Tangs at Tang Plaza counter and from Oct 25 till the collection launches islandwide on Nov 1 at Shu Uemura.

YSL Beauty Station arrives at Changi Airport Singapore

Image credit: YSL Beauty

YSL Beauty’s Beauty Station became a hot Instagrammable location at Coachella earlier in the year with its gas station-themed set up featuring retro motoring fixtures. Following its American success, YSL Beauty brings its Beauty Station to Singapore with a pop-up in Changi Airport come the end of October. At the interactive pop-up, you can have fun playing with various digital games, sampling products, and enjoying beauty services.

Aesop’s new Seeking Silence Facial Hydrator

Image credit: Aesop

This new lightweight facial hydrator is definitely one for those with sensitive skin. Aesop uses two new ingredients — Dunaliella Salina extract, which is rich in anti-oxidants, and Narcissus Tazetta Bulb Extract, sourced from the dormant bulbs of daffodils. Both work in synergy to soothe skin irritation and reduce redness while maintaining the skin barrier.

Available at Aesop.

New launches at Escentials for Fall/Winter 2019

Image credit: Escentials

With the holidays approaching, it also declares the start of the season of giving as we welcome holiday launches from niche brands like Byredo, Diptyque and Cire Trudon. Check out the newly launched brand D.S & Durga, founded by a musician and an architect, as well as Disney candles created in collaboration with Escentials for Disney lovers.

Available at Escentials.

Glossier launches first face oil, Futuredew

Image credit: Glossier

Glossier is known for preaching the gospel of glowy complexions and fresh-faced beauty, so this latest addition to the brand’s lineup of products is no wonder. The Futuredew is an oil-serum hybrid that claims to be a one-does-all product. It has a lightweight texture and moisturises your complexion while adding a natural dew via its light-reflecting properties. Use it in the final step of your skincare routine for an ethereal glow.

Available at Glossier.