Vitamin C and retinol were a couple of the buzzwords lauded by every brand, big and small, at the latest Sephora press day. The bi-annual press event showcases the latest and most advanced products available in the market. From face serums to moisturising creams and toners, almost every brand is touting the efficacy of these powerful agents. They are not entirely new ingredients, but the current fleet of face serums is stepping up on its percentage of the mix to deliver promising and visible results.

When it comes to facial products, it’s less about the gender-specific but more about your skin type. Men were already enjoying the popular SK-II Facial Treatment Essence way before SK-II launched its dedicated men’s range – which, by the way, has practically the same concoction except for one added ingredient: Glycereth 25 Pca Isostearate, a skin-conditioning agent.

The point is, many men have no qualms when it comes to putting their best faces forward. From Drunk Elephant to Sunday Riley and Dr. Jart+, here are some of the potent face serums arriving this March.

 

This article first appeared on Augustman.com