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Chanel opens Chance Studio, a multi-sensory fragrance experience in Singapore

Chanel’s new line of signature scents is coming alive with the Chanel Chance Studio pop-up at ION Orchard, open from March to 5 May 2020.

Where Chanel No 5 is steeped in seduction, its contemporary cousin Chance is all about a flirtation with vibrant femininity. Think of it as a dance of fragrances sourced from flowers, each of the four perfumes in the line a different dance move that delights. It is this dynamism that is the inspiration for the Chanel Chance Studio.

Chanel chance singapore
The store. (Photo credit: Chanel)

The Chance Studio takes over the Chanel beauty boutique at ION Orchard, and its look mimicks a dance studio of sorts. Book a session to engage with the bright fixtures and play with its centrepiece, the Wheel of Chance. This Wheel allows you to connect with the quad of fragrances in the Chance line, ranging from the Chance, Chance eau Fraiche, Chance eau Tendre, and Chance eau Vive. A fragrance expert will guide you through the expressions before you get to pick your scent of choice.

The Wheel of Chance. (Photo credit: Chanel)

Every session at the Chance Studio can also be rounded off with a complimentary beauty makeover by a Chanel expert. To make it more interactive, book a slot with family and friends by calling the boutique at +65 6634 5500.

The Chanel Chance Studio will run from March to 5 May at

Chanel ION Orchard
#B02-53, 2 Orchard Turn, ION Orchard Singapore 2388012
Beatrice Bowers
Features Editor
Beatrice Bowers writes about beauty, drinks, and other nice things. When not bound to her keyboard, she moonlights as a Niffler for novels and can be found en route to bankruptcy at your nearest bookstore. Don't tell her boss.