One of the largest players in the beauty technology industry has made its mark on hairdryers and curling products. Now, it makes a bold move into hair straighteners. Introducing the Dyson Corrale.

The past decade or so has seen the rise of Dyson as one of the dominant forces in beauty and grooming technology. Its latest product for 2020 is the Dyson Corrale, a cordless hair straightener that uses patented flexing plates. While hair straighteners aren’t a new invention, what this new tool offers will make you sit up and take notice. The brand’s constant pursuit of improving everyday technology is what gives it the edge over its competitors. The Dyson Supersonic Hairdryer, as well as the Dyson Airwrap styler, is proof of its place as the go-to beauty and grooming tech brand in the world.

Right now, the Corrale is the only hair straightener in the world that uses flexing plates to shape and gather hair. Because of the patented micro-hinged plate technology, it applies even heating and tension to all hair strands in every pass. This keeps the hair perfectly aligned while reducing the reliance on heat – there will be no singeing of hair or setting off any smoke alarms.

dyson corrale
The Dyson Corrale joins a growing list of state-of-the-art everyday technology.

There are three precise heating settings — 165°, 185°, and 210° — on the Corrale with its Intelligent Heat Control feature. These preset options allow you to choose a precise temperature based on your hair type and desired style. Now, you can style your hair at lower temperatures without compromising on the result. The styling tool comes with a four-cell lithium-ion battery, enabling its cordless design. In case you’re afraid of packing it into your check-in luggage on flights, the device has a flight mode option.

The Corrale provides up to 30 minutes of cord-free styling while taking only 70 minutes to fully recharge. Similar to its vacuum sibling, to charge it, simply place into the ergonomic charging dock at regular intervals or attaching the magnetic charging cable.

No word is yet available on when it will arrive in local stores, but you can sign up to be one of the first to know when it does on the Dyson website here. Retail price is also currently unknown, though its tagged at £399 (S$555++) in the United Kingdom.

This article first appeared on Lifestyle Asia Kuala Lumpur.