When it comes to cult fragrance brands, Le Labo is a household name.
The New York-based perfumery grew to renown with its Santal 33 scent, alongside offering its customers the ability to create their own blend in-house. Quality, not quantity, is the simple philosophy the brand upholds, and Le Labo now carries that philosophy to Singapore by opening its flagship store in Ngee Ann City.
Le Labo is not new to Singapore per se — its scents have been stocked at Escentials since 2012. The physical store, however, is a gathering place for all things Le Labo, and only Le Labo, ranging from its perfumes to its candles and body care products.
The Ngee Ann City boutique shares a similar aesthetic to Le Labo’s New York outpost on Elizabeth Street, nodding to that by a replication of its storefront window in the Singapore store. Inside, exposed brick, raw and industrial fixtures decorate the space, offering a minimal backdrop for the products to stand out.
One downside, though. Singapore does not have a City Exclusive scent yet, nor does the store stock these coveted perfumes. The fact that we have a Le Labo flagship does offer some promise that we will have a Singapore City Exclusive soon.