The age of new Celine is heralded by the constant presence of, well, the new. Under Hedi Slimane’s tenure, Celine has undergone an overhaul of its aesthetic mores and has just announced a revival of its fragrance arm. Celine has not had a new perfume since 2011, but under Slimane, a full collection of 11 “masculine-feminine perfumes for day and night” will be available in its boutiques from October 2019, according to a press statement.
Titled La Collection Celine Haute Parfumerie, little is available about what the perfumes smell like, but Slimane’s fragrance debut with Celine would very much be in the same vein as his fashion ethos. Hedi Slimane himself has designed iconic scents in his previous tenures, though it’s been 15 years since he presented his last creation. In 2004, as creative director of Dior Homme, Slimane helmed a trio of colognes — the first release in the category by Dior since its founding in 1947.
As a teaser for the launch, Celine has just released a dark, industrial promotional video to announce the new Haute Parfumerie collection, featuring what looks to be an assembly line creating new perfume bottles, punching out bottles to the rhythm of a hard rock riff in the background. The teaser image also showcases heavy iron glass-making moulds to make the rectangular bottles, which have been designed by Slimane in a modernist style, while keeping with the tradition of French glassmaking.
Presumably bottled in clean, rectangular flaçons, the new range encompasses 11 scents, with unisex perfumes for day and night. Names of the new fragrances range from the seaward-sounding ‘Eau de Californie’ to classical-sounding ‘Cologne Française’ to more brooding and sultry scents hinted by names such as ‘Black Tie’ and ‘Nightclubbing.’ The aesthetic looks to be a delicate balance in keeping with Slimane’s signature edgy, 80s glam aesthetic, while also nodding to his predecessor Phoebe Philo’s genderfluid tailoring.
This article first appeared on Lifestyle Asia Hong Kong.