We may not celebrate Thanksgiving in Singapore, but the sales that succeed the holiday is something we surely capitalise on. It’s a day away from Black Friday, which means brands across the country are gearing up to drop major sales across their digital and physical retail platforms. If there is any time you should be shopping, it is now.

The price cuts are particularly generous when it comes to makeup and skincare, to the point where it can be overwhelming to make an informed call on what and where you should line your shopping cart. Don’t sweat it. In your best interest, we’ve curated some of the top Black Friday beauty deals around Singapore you ought to invest your time and money in. Happy shopping!

Few things are more exciting to a beauty addict than the prospect of a Sephora sale. For Black Friday, the retail titan will have a 15 percent discount across all its products, both in-store and online. Whatever you’ve been eyeing from its shelves ought to go into your wishlist pronto, because every shopper worth their salt knows the chaos that ensues when Sephora slashes its prices. You wouldn’t want that palette you’ve got your eyes on to sell out before you’ve checked out, that’s for sure.


Luxury Korean beauty brand, HERA, has got some pretty sweet deals at its newly-opened ION Orchard flagship store. When you buy any of its iconic cushion compacts (we recommend their latest UV Mist Cushion), you get a complimentary Rouge Holic lipstick worth S$45. We’ve talked about the Rouge Holic range as one of our favourites from the HERA line for its lasting comfort and intense pigmentation, so that’s a promotion you should gun for. Otherwise, there is a 1-for-1 offer on lipsticks, where you receive the colour of your choice from the HERA Rouge Holic Exceptional range when you buy any other lipstick.

HERA is located at #B2-37, ION Orchard, 2 Orchard Turn, Singapore 238801, +65 6219 1752.

Shu Uemura

Prominent Japanese beauty brand, Shu Uemura, will be offering a 20 percent discount storewide at any of its boutiques around the island only on 23 November. There is truly no time like Black Friday to stock up on its cult Shu Uemura cleansing oil or pick up more single eyeshadows for your collection.

Shu Uemura is located at #B2-40/41, ION Orchard, 2 Orchard Turn, Singapore 238801, +65 6509 8931.


Sulwhasoo sales are difficult to come by, so seize Black Friday to hoard some of the Korean brand’s classic products. On 23 November, it will offer customers a complimentary fourth item with the purchase of three products. Be sure to bag both signature Sulwhasoo goods like its Snowise EX Cleansing Foam and exciting new entrants into the product family, such as the Concentrated Ginseng Renewing serum released earlier this year. Your skin will be immensely grateful.

Sulwhasoo is located at #B2-02, ION Orchard, 2 Orchard Turn, Singapore 238801, +656509 9979.


The challenge with beauty shopping in Singapore is that often, hyped up products and brands you see on social media don’t arrive here soon enough, or aren’t retailed here at all. In comes Lookfantastic, an online retailer that is home to nearly every beauty brand under the sun, and then some. They offer free shipping to Singapore as well, which is another massive perk. Before Black Friday, Lookfantastic will offer 23 percent discounts across the board with the code “PREBF23”, and will continue to drop more (currently undisclosed) promotions when the day arrives. What more could one want?

Beatrice Bowers
Features Editor
Beatrice Bowers writes about beauty, drinks, and other nice things. When not bound to her keyboard, she moonlights as a Niffler for novels and can be found en route to bankruptcy at your nearest bookstore. Don't tell her boss.