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8 new beauty launches we love this August 2020

It’s clear that the pandemic has changed the way we approach beauty.

Now that we have our masks on pretty much the entire day, there hasn’t been a greater call for “less is more” in our routines, especially when stains and streaks are all too common woes when it comes time to reveal your face to the world.

Which is why we’re always excited when we come across new beauty launches that manage to fit themselves in so squarely with the times. 

From brand new mascaras (eyes really are the only windows to your soul now) to potent skincare technologies (goodbye, maskne), here are some of the new products you’ll want to get your hands on, fast. 


Hera continues its K-beauty reign with the Airy Blur Priming Powder, a dough-type formula that promises smooth and flawless skin free of visible pores. The innovative powder blends seamlessly with your other make-up products and locks moisture into the skin, all while absorbing oil throughout the day to keep skin looking clear and fresh. Besides, you won’t have to fumble for equipment; the wide half-moon shaped brush comes attached to the sleek packaging for easy application and touch-ups.

Available online and at Hera’s ION boutique.

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You know it’s serious business when Estée Lauder has research in the field of epigenetics to back its latest product. Now in its fifth iteration, the brand’s new Advanced Night Repair serum incorporates the Chronolux Power Signal Technology to not only repair the look of lines faster, but also speed up the natural renewal of fresh cells and production of collagen. The exclusive technology includes a new patent-pending micro-signalling molecule activator that’s powered by a proprietary blend of yeast extract, a peptide, and other plant-derived ingredients, leaving skin plump with a new bounce and vitality after in just three weeks. Consider us sold. 

Available at all Estée Lauder boutiques islandwide, Lazada, and Sephora.

S$224 for 75ml
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Hourglass Unlocked Instant Extensions Mascara

The quest for the perfect mascara can take a lifetime, but Hourglass might just finally created the one. Nicknamed “lash extensions in a bottle”, the new mascara promises the holy trinity of definition, lift, and length thanks to a film-forming technology that coats and fans out lashes with lightweight fibres. The vegan formula is easily buildable, and although smudge and flake-proof still manages to slide off easily with warm water at the end of the day. 

Available at Tangs and in Sephora stores and online from 13th August.

Shu Uemura Unlimited Glow Foundation

Having to wear a face mask means that there’s never been a greater call for breathability and hydration in makeup. For this, Shu Uemura has created a lightweight 24-shade liquid foundation that offers a natural and authentic glow. All options here have been specifically curated for Asian skin tones to give you authentic coverage, with skin-caring ingredients to keep you feeling and looking fresh-faced and moisturised for up to 12 hours. 


Designed to be a gentle makeup remover or “anytime you need a quick skin refreshment,” Drunk Elephant’s new micellar water is formulated to thoroughly remove makeup, dirt, and everything in between without disrupting the skin’s natural pH. Soothing vitamin E, replenishing fatty acids and a three-ceramide blend help keep skin nourished and moisturised. Like the rest of the products in Drunk Elephant’s repertoire, this one doesn’t contain the infamous Suspicious 6 (essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and SLS), so you can rest easy knowing your skin’s in good hands. 

Available online and at select Sephora outlets.

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Two years after debuting the world’s first 3D-printed brush, the beauty giant ups the ante with an evolution that’s designed to extend lashes with perfectly controlled volume. The water-resistant stretch formula — which leaves a flexible latex-like film that lengthens lashes — is best accompanied with the new Le Liner de Chanel for an eye-opening effect. The new collection of liquid eyeliners (S$52 each) comes in seven shades, four of which are limited edition metallic hues.

Available at all CHANEL Fragrance and Beauty boutiques and counters.

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Giorgio Armani Beauty Ecstasy Mirror lip lacquer

If you were thinking of taking on the high-shine vinyl look but can’t stand the sticky-as-hell feeling that usually accompanies an ultra-glossy pout, the Ecstasy Mirror lip lacquer is formulated with vibrant pigment colorants and the Light Feel System Technology for hours of comfortable wear and hydration. All 10 shades — from understated neutrals to modern reds — deliver glassy shine in a single stroke, and most importantly, doesn’t bleed out of your lips upon application.  

Available at Giorgio Armani Beauty boutiques islandwide, at Tangs, and online.


The first of its kind that’s specifically designed to tackle viral, bacteria and Maskne threats, Porcelain’s plant-based, alcohol-free sanitizer is formulated with a combination of natural and medical grade ingredients like Eucalyptus Oil, Tea Tree Oil and Hypochlorous Acid Water (HOCL) to keep skin clean without stripping it of its natural moisture. The active ingredients also protect the skin against bacterial proliferation (especially with your masks on) to prevent that dreaded breakout.

Available at Porcelain spas islandwide and online.

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Shatricia Nair
Managing Editor
Shatricia Nair is a motoring, watches, and wellness writer who is perpetually knee-deep in the world of V8s, tourbillons, and the latest fitness trends. She is fuelled by peanut butter and three cups of coffee a day.