Tom Ford’s first foray into the cushion foundation market was met with a reception like no other. Within its release around regional markets, the Traceless Touch Cushion Foundation was wiped off the shelves, and for good reason too. Tom Ford has managed to create a cushion that delivers everything you expect from such a product. A long-wearing formula that hydrates while being resistant to heat and humidity, and a satin-matte finish that delivers a dewy without caking. Anyone who has touched the foundation for themselves would be pretty much sold.
To cement the Traceless Touch Cushion Foundation’s entry into the world, Tom Ford Beauty has thrown a global launch event in Seoul, held at the JCC Art Centre. The Art Centre was designed by Ando Tadao, the same architect behind Ford’s home in Santa Fe, further deepening the launch event with Ford himself.
Lifestyle Asia Singapore, along with socialite Kim Lim, were the only two Singaporean figures attending this highly exclusive full-day whirlwind in Seoul, so live vicariously through us as we take you through the day with Tom Ford Beauty and the Traceless Touch Cushion Foundation.
The day began with an introduction to the cushion compact via a masterclass, where Tom Ford Beauty specialists took us through how to create a complete look around the concept of Face Architecture, coined by Ford himself to detail how beauty can be enhanced by using makeup to attain symmetrical features. After the class, we were given a preview of the lengths to which Ford goes to express the significance of Face Architecture to his brand, as a model was given a complete makeup look designed specifically for her face using 3D mapping technology.
A cocktail soirée at the scenic rooftop of the JCC Art Centre closed off the day with Tom Ford Beauty. Celebrities, including Jae Park, socialites and social media heavyweights mingled with the likes of media and industry professionals over quality drinks and conversation through the night.
Click through for a look at what we got up to across the 24 hours with the Tom Ford Beauty and its latest Traceless Touch Cushion Foundation.
The Tom Ford Traceless Touch Foundation retails at S$48 for the compact and S$72 for the foundation. The foundation is available at all Tom Ford counters in:
Robinsons Raffles City
Sephora ION, Sephora Ngee Ann City, Sephora Marina Bay Sands, Sephora Westgate.
The global launch for the Tom Ford Traceless Touch Foundation begins with a daytime masterclass at the JCC Arts Centre. Here’s a look at the product on the site itself. The concept of tracelessness extends beyond the formulation, and into the design of the packaging itself — a magnetic closure is used to secure the gold and mahogany compact instead of a chunky clasp.
The cushion foundation currently comes in eight shades, with plans to expand the range in the near future for more inclusivity.
The third floor of the JCC Arts Centre was transformed into a stunning vanity featuring all of Tom Ford Beauty’s products. Here is Kim Lim with the new Traceless Touch Cushion Foundation.
Keeping in line with the luxury Tom Ford Beauty exudes, all individual vanity tables were dressed in white and gold. Guests can arrive to have their consultation with a specialist from the brand, who will proceed to give each a full makeover with Tom Ford Beauty products.
The masterclass was dedicated to educating guests on the Tom Ford Beauty philosophy of Face Architecture, where perfect symmetry can be achieved with five key pillars — prime, perfect, conceal, define, and sculpt. Of all the principles, Tom Ford Beauty emphasises shading and illumination, which helps to enhance your natural bone structure for more defined features.
“Every face is different. For example, if we are looking at an Asian bone structure, you can focus more on the shading on the back of the jawline to give a more oval-like effect to the face, and you can also shade a little on the nose to provide more definition to the nose bridge that way,” explains Todd Davidson, Regional Education Director for Tom Ford Beauty.
Here is the final look after a complete makeover with the Tom Ford Beauty specialist. You will notice that her eyebrows frame her face perfectly; shading is used to sharpen her features, and illumination draws attention to the high points of her face, creating an overall sculpted, symmetrical look that screams beauty.
Beyond the new cushion, other Tom Ford Beauty products were highlighted as well, including their iconic lipstick range for patrons to achieve an eye-catching pout.
The event space includes a photo wall area where guests can pose in front of a Tom Ford Beauty sign after their makeover.
Tom Ford Beauty has pushed the boundaries of beauty, blurring the lines between makeup and technology to literalise the idea of Face Architecture the brand holds true. Tom Ford himself believes that symmetry is the epitome of beauty.
After the masterclass, we were led to an auditorium where 3D mapping technology was used to create the perfect makeup look and symmetry on a model. More precise than a human eye and hand, the final result ensures flawlessness.
In this picture, ideal points to shade and illuminate the skin are isolated with 3D mapping technology.
After the daytime activities, we got ready for an eveningtime rooftop cocktail party with Tom Ford Beauty, once again at the JCC Arts Centre. Here is Lim having a quick touch-up before the party.
The cushion is long-wearing and also is hydrating on the skin, which ensures that her face remains flawless and free of cakiness even in cold weather, and after prolonged wear.
The highly exclusive rooftop party featured a lounge-style decor with comfortable couches.
A bar and a projection of the Tom Ford Traceless Touch Foundation, as well as the launch video for the cushion compact completed the space. Guests were free to mingle with one another as the evening continued over glasses of champagne.