We’re seeing the renaissance of major trends from the 80s and 90s trickling back into the beauty scene — first we had metallic lips, and now, holographic makeup. It’s not just about throwing on some ultra-reflective glitter or a smattering of reflective highlighter and calling it a day. Holographic makeup demands a seamless, rainbow sheen, whether on your face, eyes, nails and beyond.
The trend presumably began when holographic manicures became the hot accessory to have earlier in the year. The rainbow snowball is still gaining its momentum, but with brands like Sigma and makeup Midas, Pat McGrath pushing it along with their latest (and instantly sold out) holographic makeup releases, we might just be greeting cosmetics in 2017 with a resounding “holo”.
If you’re hankering to try out the trend, here are some products you can look to have in your arsenal.
Milk Makeup’s holographic stick houses a lavender highlighter balm with prismatic reflects. It is a very emollient formula, giving you a sheer, pinky purple duochrome highlighter that showcases different shifts as the light moves — think of this as all the shades in the Anastasia Beverly Hills Moonchild Glow Kit combined into one glow stick.
Sigma Beauty’s latest release sent beauty junkies into a tizzy. The Sigma holographic Lip Switch set one ups metallic lipstick with five lip glosses, each with a different cool or warm-toned holographic finish. Not only do these provide a delightfully glossy sheen, it makes oil spill lip art way easy. The lip switches sold out near immediately after its launch, becoming a harbinger for just how much the Internet is ready for the holo-wave to strike.
Makeup Geek is famous for its extremely pigmented eyeshadows and loose pigments, so you know for sure you’re getting the most out of your splurge. Their duochrome pigment line typically has dual shift colours, but “Hologram” is an exception. On first glance, it is a warm, peachy shadow with pink reflects, but under the light it reveals gold and green too. Foil this shadow before application with a setting spray for maximum effect.
We’d recommend checking out the swatches of this on Instagram, and ’nuff said. If you need any more convincing, this kit comes with her massively popular Gold 001 pigment, and three other hyper-metallic, ultra-reflective shades: “Silver”, “Copper” and “Bronze”. The kit comes with the pigment, a cream shadow, a mixing medium and a dual-tipped eyeliner for each of the shades, and it can be used on both your lids and lips. These look like actual liquid metal when applied, and can be used in a number of ways with stunning results each time.
$234 for the full set, and $85 for a single colour kit. www.patmcgrath.com
Those who want to ease themselves into the holographic trend can return to the catalyst — nail polish. Los Angeles brand NCLA has a holo line, with varying base colours. The colour “Gravitate Towards Me” is a plummy base that is perfect for the festive season, with fine holographic glitters throughout. Wear this at any upcoming Christmas party. With all that bling, it practically counts as an accessory.