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8 new beauty launches we love this May 2020

It might seem like being stuck at home gives you little reason to invest in your facial regimen, but these new beauty launches will persuade you otherwise.

Being housebound gives you the liberty to explore your approach to makeup and skincare in ways you’ve never been able to do before, from outlandish face paint to sampling unfamiliar skincare territory (if you break out, who’s there to see anyway, right?).

These also double as ways to practise self-care, cos nothing says “I love myself” like doing a face mask, then spritzing on some perfume to wear nowhere but your own balcony.

To help you refresh your daily self-love stash, we’re spotlighting our top picks of all the new beauty launches coming to Singapore this May 2020.


Drunk Elephant has finally delivered the hair and bodycare goods it has promised us. Singapore currently stocks its bodycare line, which includes a natural deodorant cream that doesn’t just keep odour away, but gently exfoliates and hydrates the underarm area with a blend of plant oils signature to the brand’s wares. It is also free of essential oils, aluminium and baking soda, for those conscious about cleaner deodorants.


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Fresh’s Rose Deep Hydration Toner is a vanity classic, spearheading the rosewater toner trend. Now, the rose petal-enriched beauty bandwagon has entered serums, with this bi-phase product. Bi-phase, which entails oil being suspended in a water-based formulation, then turned into an emulsion when applied to prime and hydrate the skin. What we like about this weightless product is that you can customise the level of hydration your skin receives by shakes of the bottle — five for a glowy finish, given that the oil spheres are less broken down and more visible, and more for a matte, faster-absorbing finish.

S$95, available from 26 May on Sephora online.

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Mandelic acid is the gentle sibling of glycolic acid, ideal for those who want to try chemical exfoliation but have very sensitive skin. With five percent concentrate of the exfoliant in this serum, expect skin renewal and the dissolution of fine lines without the threat of breaking out or over-exfoliation.

S$59.90, available at Watsons.

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Sulwhasoo reinvents their classic First Care Activating Serum with a fifth-generation formula that takes everything you love about the product to new heights. Its patented combination of anti-ageing ingredients, known as the JAUM Activator, is now fortified with 10 percent more antioxidant prowess than its predecessor, a lifeline for those struggling fine lines and dullness. The packaging also sees elements receive an overhaul, with a metallic pump and a semi-translucent bottle and more gloss on the vial. It’s been a staple in many skincare regimes for 23 years, and we foresee it’ll definitely be around for plenty more.

S$118, available at all Sulwhasoo boutiques and counters from 7 May 2020, as well as its online channels, Lazada and Sephora.

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Think of this as investing in a quality liquid eyeliner for when you’ll get to step out with your wings again. Benefit’s Double Liner Deal is an ink-black matte formulation that promises to last 24 hours and has a felt tip with an extremely fine end for added precision during application. Now, there’s a double deal pack that offers you both a full and travel-sized version, for when we all get to jetset again.


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Shu Uemura x Onitsuka Tiger Set The Motion Eye Palette

The highly-anticipated Shu Uemura x Onitsuka Tiger collaboration launches at the end of this month, and one of the products we’re really looking forward to is its Set The Motion eyeshadow palette, comprising six fall-toned neutrals in mattes and metallics that are perfect for all occasions. There’s added allure to the fact that the packaging mirrors the classic Mexico 66 kicks from the footwear brand, with a hard case and zip for added travel-friendliness.

S$108. Available on tangs.com from 24th May 2020.


Loewe has gone on a charitable slant of late with its Paula’s Ibiza collection, housing apparel and accessories that embody living la isla bonita, of which proceeds will go to help children in socially vulnerable groups. If adding to your wardrobe is not feasible right now, then the collection also has a tropical new fragrance to spur your fantasies. Coconut water, driftwood and Madagascan mandarins all mingle into a bright soliloquy for the skin about sunny days by azure waters — an olfactory memory in a bottle we can hold on to until that day returns once more.


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Bulgari has released a fragrance duo designed for women and men known as the Le Gemme Collection. The jade-toned vials that look source from a mystical bazaar are known as Bulgari Le Gemme Erea and Bulgari Le Gemme Kobraa. The former is the more feminine counterpart that we’re enamoured with, fortified with lemon, cardamom, incense and vanilla. If you’ve ever wanted to channel Scheherazade, this is the perfume.

For those who prefer a more masculine and sultry profile, Kobraa is a sensual sutra of incense brightened by geranium leaf, before plunging into deep, dark oud.


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Beatrice Bowers
Features Editor
Beatrice Bowers writes about beauty, drinks, and other nice things. When not bound to her keyboard, she moonlights as a Niffler for novels and can be found en route to bankruptcy at your nearest bookstore. Don't tell her boss.