Chanel Beauty has announced its first foray outside of Singapore’s main shopping districts with the opening of their new boutique in JEM. The Jurong East address is the label’s pioneering outpost in the West of our city.
The 85 square metre boutique embodies Chanel Beauty’s characteristic colour palette, as well as design touches that embody the brand’s design language, handed down from the days of Coco Chanel. White, black, burgundy, clean lines and lacquered surfaces govern the space, making you feel like you’re deep in Chanel Beauty’s universe right in the heart of Jurong.
Chanel Beauty in JEM will stock all the limited edition wares from the brand, along with offering special events and makeup services to customers. Makeup artists and fragrance experts are constantly in store, ready to dispense advice where needed.
For those keen for a quick makeover in-store can select from Chanel Beauty’s new Create Yourself menu, where a plethora of looks crafted by Lucia Pica, Chanel Beauty’s global creative director, are available to you — expertly recreated by a makeup artist, of course.
The next time you find yourself in the West of Singapore, needing some retail therapy, you know where to go.