Chanel Beauty has announced its first foray outside of Singapore’s main shopping districts with the opening of their new boutique in JEM. The Jurong East address is the label’s pioneering outpost in the West of our city.

Chanel Beauty
Chanel’s fragrances will also be available. (Photo credit: Chanel Beauty)

The 85 square metre boutique embodies Chanel Beauty’s characteristic colour palette, as well as design touches that embody the brand’s design language, handed down from the days of Coco Chanel. White, black, burgundy, clean lines and lacquered surfaces govern the space, making you feel like you’re deep in Chanel Beauty’s universe right in the heart of Jurong.

Chanel Beauty in JEM will stock all the limited edition wares from the brand, along with offering special events and makeup services to customers. Makeup artists and fragrance experts are constantly in store, ready to dispense advice where needed.

Chanel beauty jem singapore
The store embodies the classic Chanel Beauty look. (Photo credit: Chanel Beauty)

For those keen for a quick makeover in-store can select from Chanel Beauty’s new Create Yourself menu, where a plethora of looks crafted by Lucia Pica, Chanel Beauty’s global creative director, are available to you — expertly recreated by a makeup artist, of course.

The next time you find yourself in the West of Singapore, needing some retail therapy, you know where to go.

Chanel Beauty
#02-04 JEM, 50 Jurong Gateway Road, Singapore 608549
Beatrice Bowers
Features Editor
Beatrice Bowers writes about beauty, drinks, and other nice things. When not bound to her keyboard, she moonlights as a Niffler for novels and can be found en route to bankruptcy at your nearest bookstore. Don't tell her boss.