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Chopard’s new perfumes chart a move into sustainable perfumery

In 2013, Chopard debuted its Green Carpet capsule collection at the Cannes Film Festival. This initiative marked the beginning of an eco-conscious approach to craftsmanship for the brand, focused on ethical practices and impartial working standards.

Branding itself as an artisan that puts the “ethics in aesthetics”, Chopard has continued to champion the cause for sustainable luxury into the present, extending into perfumery with its latest Gardens of Paradise collection.

chopard gardens of paradise
Miel D’arabie.

Inspired by fantastical Arabian Gardens, the line of four heady scents, named Miel D’arabie, Rose Seljuke, Jasmin Moghol and Orange Mauresque, are designed by Alberto Morillas, Master Perfumer at the Chopard maison. Each emerald bottle contains a blend of ingredients that reflects the star ingredient of its corresponding perfume, such as copabia and pink pepper. We could further list the profiles of each perfume to give you an idea of what it smells like, but to us, the dedication behind the collection is the real silver bullet.

Perfumery is a charged industry, and its supply chain is rife with socio-political and ecological issues. Across its supply chain, there are concerns of fair trade, underpaid workers, and issues with the raw materials that consumers may not be aware of.

Chopard found a solution by making its perfumes with 25 elements sourced only from Firmenich centres of excellence across the world. Firmenich is the largest privately-owned fragrance flavour company dedicated to sustainable and humane practices. This means anyone who purchases a Gardens of Paradise fragrance can be ensured that the entire process, from liquid to bottle, comes without a compromising cost.

The collection will be available in April at Chopard boutiques worldwide.

Beatrice Bowers
Features Editor
Beatrice Bowers writes about beauty, drinks, and other nice things. When not bound to her keyboard, she moonlights as a Niffler for novels and can be found en route to bankruptcy at your nearest bookstore. Don't tell her boss.
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