It’s no surprise that beauty brands on the market are en route to becoming more ethical and eco-friendly. Aside from products having sustainable packaging and being vegan, animal testing in cosmetics is also something that is fast becoming taboo. More and more beauty brands have been shifting to ethically conscious production and formulation methods, and it’s getting progressively easier to shop cruelty-free beauty than it used to be a decade ago. To get you started on socially responsible beauty products, here is our round-up of some of the most popular cruelty-free beauty brands available in Singapore.
Developed by plastic surgeons and dermatologists, It Cosmetics is known for creating products to achieve that naturally beautiful glow while using ingredients your skin will love. Bestsellers include its fan favourite Your Skin But Better CC Cream and Confidence In A Cream hydrating moisturiser.
Spotted a mile away by its elegant bronze and gold packaging, Hourglass is quite the epitome of luxury makeup. Hourglass has been free of animal testing since its launch in 2014, which definitely proves that luxury cosmetics can go about the ethical route without compromising on the quality.
Tarte always rolls out fun, quirky makeup products that end up as hot favourites. From its eyeshadow palettes, foundations fortified with Amazonian clay, to its latest and greatest Shape Tape concealer, Tarte touts some of the best cruelty-free products on the market there is.
This clean beauty brand carries “farm-to-face” products, using only locally-produced botanical ingredients in their formulas. Some of their eco-chic products include the Green Clean Makeup Removing Cleansing Balm that does the job of melting off makeup and grime and the Honeymoon Glow serum which resurfaces the skin for a healthy glow.
Ole Henriksen recently pledged to be cruelty-free, joining PETA’s Beauty Without Bunnies program, which is a list of approved cruelty-free brands. Their products are all formulated using plant-based ingredients that are designed to treat your skin naturally.