Of all the celebrity collaborations that have dropped the past couple of years, Fenty Beauty has really taken the cake, especially in Singapore. Only rivalled marginally by the Kat Von D Cosmetics release here, the Fenty Beauty launch at Sephora’s Ion Orchard flagship was described by some to be a madhouse, with queues beginning the night before the launch. With more than a hundred people in line, the hype was real.
The 29 year-old Barbadian star kept the workings of the brand relatively low-key. People knew it was coming, but not when, nor what the line would encompass. With the first brand teaser, Fenty Beauty established itself as a brand that celebrated diversity, but little else was told about the actual products.
The resulting release did not disappoint. Millennial pink, minimalistic packaging was an obvious winner, but another show-stopper was the staggering 40 shades of foundation available for customers. Rihanna has made it mandatory for every single hue to be stocked in countries that carry her label — a welcome and inclusive take, especially in Singapore where most labels only hold a limited, fairer shade range. The collection also includes a lip gloss, highlight and contour sticks, blotting powder, brushes, a makeup sponge and a primer.
For those who haven’t yet bagged anything from Fenty Beauty, here’s what you should look out for.
This medium-to-full coverage foundation has an oil-free formula that’s tailored to keeping your pores clog-free. It also promises to diffuse large pores, while keeping the skin shine-free. The foundation is also unique for its climate-adaptive abilities, allowing for long-lasting wear in a variety of climates. Yes, even the sweat fest that is Singapore. It is lightweight, but we’ve found it is best suited for those with normal to oily skin. Apply with a damp sponge or brush for a smooth finish.
Glossy lips are making a comeback, so this product has stolen our hearts. The rosy, nude gloss is a universally flattering shade that imparts just a hint of shimmer to make the lips look full, without becoming a glitter bomb. It is a sticky gloss, but deeply hydrating thanks to it being packed with shea butter.
These matte Match Stix are multi-purpose, cream-based miracle workers. They can be used to contour, highlight, and colour correct. Each is extremely blendable, but its velvety texture can be a downside for those with oiler complexions as it can move around the face after a while. Use a setting powder to counteract that.
The crowning jewel of the collection, in our opinion, are the Killawatt highlighters. Available in singles, or in two shades, this creamy powder formula is so finely-milled, one application gives you that wet-look, glossy highlight that Rihanna flaunts on the regular. A popular shade is Trophy Wife, a true gold that pops to the heavens on darker skin tones.