HERA’s list of favourites stretch beyond its extremely popular UV Mist Cushion, but the K-beauty favourite — which just landed on our sunny shores — is looking to impress another tough segment of the market: Lip gloss. Instead of simply focusing on shine, however, the HERA Lip Gelcrush also nails rich colour payoff and staying power, two factors that other lip gloss in the market usually fail to achieve.
Available in 16 shades for any skin tone and occasion, HERA’s Lip Gelcrush is a unique mixture of Water Oil Complex and Melting Gel Texture. The former creates a high gloss effect with a gentle sheen without the dreaded greasy look, while the latter melts into your lips seamlessly, thanks to a formulation that has a melting point close to normal body temperature. The result is the smooth blend of pigments and a non-sticky texture that keeps you comfortable and hydrated throughout the day.
Another aspect that’s been finally addressed is colour intensity. HERA’s switches things up here with microcrystalline powder particles for a more vivid colour payoff, sans the typical streaks you’ve come to expect from lip glosses.
Of course, the fact that it’s packaged in a sleek reflective casing rendered in a metallic violet casing that’s now synonymous with the brand adds to the HERA Lip Gelcrush’s allure. After all, being a K-star requires being beautiful both inside and out.
The HERA Lip Gelcrush is available at the brand’s flagship boutique at B2-37 Ion Orchard, Singapore 238801.