The market for indie and homemade beauty brands have always felt like uncharted waters to even the most enthusiastic beauty addict. Unless you’re one that is constantly on the hunt for budding labels, purchasing indie cosmetics can pose some concerns. What exactly goes into these products, and where are they made? Such questions only increase when broaching the indie skincare market, especially when shopping for regular skincare stock can often be a hit-or-miss situation.
It’s time to feel rest assured that the only disservice these indie brands get is too little attention. Widen your scope and venture to these skincare companies for alternatives to your current routine. One massive plus about shopping indie brands is that you’re almost always getting organic products with no nasty, skin-harming preservatives. Your skin will thank you.
Stockholm-based Estelle & Thild may not be as low-key as other brands, given that they’ve been around for 10 years, but they still don’t have as much recognition as they deserve. Their all-organic range focuses largely on florals, with the crowning glory being their Super BioActive line. Formulated with marine microalgae, hyaluronic acid and PHA, the range comprises nourishing creams and serums to firm, repair and lift.
You’ve probably seen Frank Body’s famous coffee scrub popping up on your Instagram feed, even if you don’t know much about the Melbourne-based label. Frank Body champions the reinvigorating powers of coffee for your skin with its product line, which has since expanded to include nourishing moisturisers infused with coconut and natural oils. Shop this brand if you’re dedicated to exfoliation. They’ve even got adorable kits for different needs.
Dublin-based Pestle & Mortar was established by Sonia Deasy after realising just how dry and patchy her photographer husband’s subjects looked up close. The emphasis is on hydration with this sleek, fuss-free brand. You get a range of serums and lightweight moisturisers packed with pure hyaluronic acid, ready to plumpen and rejuvenate parched skin. Sample some of their products to supplement your existing skincare regimen.
The Drunk Elephant skincare range is firmly focused on the powers of virgin Manula oil, a naturally derived antioxidant rich in fatty acids. The founder has taken great care to eliminate all manner of harsh, comedogenic irritants from her range, leaving Drunk Elephant products so gentle, you could use them on babies (which they even have a dedicated kit for).
Local skincare brand Alexiares and Ani are a botanical-focused skincare brand dedicated to reducing chronic inflammation issues, with products formulated in Australia and California. That purchasing the right product starts from understanding your unique complexion and skin woes, hence the site is packed full of information to aid your choice. Shop here if you love botanical-infused products, or need a little guidance.