It seems we can’t get enough of the Brits these days, from the recent Spring Summer fashion shows held by Dior and Gucci in iconic British locations, to the soon-to-be released (but already inspiring) Absolutely Fabulous. One almost wishes we could distill what makes it special and bottle it up.
Well thankfully, Jo Malone has done just that, with their newest fragrance inspired by what they view as being quintessentially British. The new Basil & Neroli, designed by master perfumer Anne Flipo, attempts to bottle up a sense of living, something carefree and fun, harkening back to the sixties and seventies when Britain was largely the centre of the pop culture world thanks to the Beatles and Twiggy.
The rich iconic scent of basil, coupled with the light playfulness of neroli are the two main scents that come through with this perfume. Grounded in a base of white musk, the scent is a fresh, adventurous one that Flipo describes as “Fresh, sophisticated and sensual floral with green facets — stunning in its simplicity.”
So what is so British about this scent? For the brand, it is a way to return to their heritage and to revisit the scent, Lime Basil & Mandarin which launched 20 years ago. At the time, basil was seen as a game-changing fragrance ingredient, associated more with cooking than with spritzing.
Inspired greatly by London, the fragrance has both an old world charm and modern energy about it (like the city). It also retains a level of class and elegance that recalls a kind of British sophistication the world used to look towards. Today, we can at least keep a version of it bottled up in our purses or our homes in order to re-live that energy whenever we feel like it.
Discover this new fragrance, along with the brand’s newly-launched Showe Oil made with sunflower seed, jojoba and coconut oil, in the cosy confines of the brand’s new store at Raffles City.
Jo Malone London, #01-27 Raffles City, 252 North Bridge Road, Singapore 179103, +65 6264 6711, www.jomalone.com.sg