In 1999, Christian Dior released J’adore, an icon that would define its scent identity in the luxury fragrance market. The fresh, floral perfume epitomised the carefree attitude that Dior wanted its consumers to own for two strong decades, but now, the maison has finally released the next chapter in its perfume history — Joy by Dior.
François Demachy, the perfumer behind Dior, created the scent with the idea of light and effervescence in mind, taking the buoyancy of J’adore to the next level.
“This perfume resembles certain pointillist paintings that are rich with a precise, yet not too obvious technique,” explains Demachy, and that precision comes through in the balance of floral, citrus, wood and musk that lies at the heart of Joy by Dior.
Bergamot and mandarin orange form the zesty top notes of the perfume, which later segue into juicy rose and jasmine that unfurl on the skin like silk. Woody notes ground the combination without overpowering, especially because Demachy has chosen milky sandalwood and smooth musk.
Dior has chosen to personify this scent in Jennifer Lawrence, who is now the new face of Joy. The award-winning Silver Linings Playbook actress is known for bubbly demeanour, making her a perfect fit for such a sparkling scent.
After two decades, Dior has revived its fragrance line with aplomb and contemporary appeal, making us properly excited for the growth of its perfume collection in years to come. Let’s hope we don’t have to wait another 20 years again.
Joy by Dior is available at major departmental stores, priced at S$115 for 30ml, S$167 for 50ml, S$240 for 90ml.