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Ladurée goes beyond macarons by bringing its romantic makeup label to Singapore

Ladurée may be a familiar name in the desserts world, but its stronghold in the beauty sphere is equally recognised, albeit not in Singapore just yet. That is all about to change as Ladurée is bringing its makeup line, Les Merveilleuses Ladurée, to our shores from 4 April onwards with the opening of its flagship store at Ngee Ann City.

The Ladurée boutique in Singapore.

The movement from macarons to makeup doesn’t seem like a bizarre one when you inspect the products Les Merveilleuses Ladurée has to offer. Just like how its parent patisserie is decked out in characteristically French whimsy, so are its beauty products that look to aristocratic women from the late 18th century for inspiration.

Les Merveilleuses Ladurée
Les Merveilleuses Ladurée’s dainty packaging is enough reason to purchase its products. (Photo: @lm_laduree)

The makeup worn by this elite flock was centred on pops of colour, especially on the cheeks. As such, Les Merveilleuses Ladurée is heavily focused on blushes in a handful of formulas. There are cream, loose powder, and pressed powder blushes — the final being the most extensive out of the three, with 20 shades available.

At the heart of its blush collection is the Face Colour Rose Ladurée, a product that was the subject of social media buzz in 2016 because of its unique composition. An ornate dome houses a medley of pink-hued rose petals that look like real flowers, but are actually beautifully stamped powdered paper that you can dust on your cheeks.

Les Merveilleuses Ladurée
The resemblance to actual rose petals is uncanny. (Photo: @lm_laduree)

While its blushes take centre stage, Les Merveilleuses Ladurée’s other face products, such as its eyeshadows, face powders, foundations and more, flaunt muted hues to suit daily wear.

Those not fond of wearing bold colours on the complexion can turn to its vast array of lipsticks and glosses. The latter, contained in tubes modelled after the booted legs of the collection’s muse, is a non-sticky formula with an exceptional colour pay-off that looks more like a stain when applied on the lips.

Les Merveilleuses Ladurée
The glosses. (Photo:@lm_laduree)

More than just an avenue to dress up your face, Les Merveilleuses Ladurée’s range is also a way to decorate your vanity table with a romantic touch.

Ladurée goes beyond macarons by bringing its romantic makeup label to Singapore

Beatrice Bowers

Features Editor

Beatrice Bowers writes about beauty, drinks, and other nice things. When not bound to her keyboard, she moonlights as a Niffler for novels and can be found en route to bankruptcy at your nearest bookstore. Don't tell her boss.

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