Luxury fragrances are a dime a dozen. New scents drop nearly every month, promising for wearers to smell more alluring, more seductive, and more desirable with each new spritz. Louis Vuitton is a label that has kept an arm’s length away from the fuss for almost 90 years, until today.

The latest Louis Vuitton perfume line, Les Parfums, appears a visual exercise in minimalism that is a far cry from the typically elaborate bottles of designer perfumes. Marc Newson designed round apothecary bottles with simple stopper caps housing a spray nozzle, and neat black font adorning the bottle. There is a certain prestige affected by the simplicity of the bottle — it doesn’t proclaim its brand status, and yet is distinctly Louis.

louis vuitton les parfum
The bottles are Newson’s minimalist update on classic apothecary vials.

Crafted with the notion of a fragrance wardrobe in mind, the range comprises seven fragrances made with carefully sourced floral ingredients that reflect the brand’s ethos of globetrotting luxury. Jacques Cavallier-Belletrud, the master perfumer for Louis Vuitton, explains that the primary inspiration behind each scent was how they would play out on a woman’s skin. Clients can either choose to purchase the entire line and don a different signature scent for any occasion, or pick one Louis Vuitton perfume that epitomises their favourite fragrance notes and personality.

To help, here are the seven new Louis Vuitton perfumes and the personalities they suit best.

The full Les Parfums range is available at all Louis Vuitton boutiques.