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Maison Christian Dior opens its first travel retail boutique in Asia Pacific

Maison Christian Dior marks its dedication to the craft of perfumery by opening its first-ever Asia Pacific travel retail perfume boutique in Singapore at Changi Airport Terminal 3.

The 45-square-metre boutique is a miniature rendering of a Parisian apartment, created to convey a sense of intimacy with its consumers — a design philosophy that mirrors how fragrances have an inherently personal relationship with their users.

maison christian dior singapore
Inside the boutique.

White marble, concrete and black beams, flanked by a digital “window” that rotates images of Grasse’s idyllic fields, form the minimalistic stage where all of Christian Dior’s colourful olfactory treasures are set. An island of jewel-toned perfumes occupies centre space in the store, allowing consumers to sample the sensual array designed by the Maison’s perfumer, François Demachy.

maison christian dior changi airport
The digital “window”.

Aside from the 22 perfumes displayed, the boutique will also stock a range of Dior’s emblematic Mitzah silk scarves. Inspired by Christian Dior’s sophisticated muse, Mitzah Bricard, these silk scarves double up as scent accessories as well, where wearers can spritz their perfume of choice on the delicate fabric instead of directly on the skin. Soaps and scented candles are also available.

maison christian dior changi airport
The colourful perfumes displayed.

Another signature offering is the gifting services available. Any purchase will be packaged in a beautiful gift box, and buyers can choose from six different twines to wrap the box in, which is then finished with a wax seal that bears the Maison Christian Dior emblem.

maison christian dior
The gifting station.

To emphasize the sense of exclusivity embedded in Dior Parfums’ image of luxury, the boutique will only be open until September 2018. Fret not, though, as Singaporean fans can still turn to its flagship Parfums Christian Dior boutique at Ion Orchard after this travel retail chapter concludes.

Maison Christian Dior is located in the departure transit hall of Changi Airport Terminal 3, next to the Shilla Duty Free outlet.

Maison Christian Dior opens its first travel retail boutique in Asia Pacific

Beatrice Bowers

Features Editor

Beatrice Bowers writes about beauty, drinks, and other nice things. When not bound to her keyboard, she moonlights as a Niffler for novels and can be found en route to bankruptcy at your nearest bookstore. Don't tell her boss.

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