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10 new beauty launches we love this March 2020

Gird your credit card. Spring/Summer 2020 in beauty is officially here.

Like fashion, this means that all beauty brands are debuting new and exciting products, designed to help you put your best face forward this season. It’s not just a plethora of new makeup products, but skincare, fragrances and haircare are joining the mix as well.

To help you feel less overwhelmed by this tidal wave of glitter and glam, we round up the new beauty launches we loved this March 2020. Ready, set, shop till you drop.


Last year, Sulwhasoo released its Bloomstay Vitalizing collection with three core products. Harnessing the antioxidant power of plum blossom, this nourishing line was designed for modern-day skincare needs, including detoxifying your skin from pollutants, and reducing dullness from late nights. Joining the trio of water, cream and serum is the Bloomstay Vitalizing Eye Cream, which promises to diminish fine lines. Put some of this on if you haven’t had a good night’s sleep, and no one will be able to tell.

S$125. Available at Sulwhasoo counters and boutiques islandwide.

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Anastasia Beverly Hills’ eyeshadow formulation is an all-time favourite, given how soft and packed with pigment the shades are. The brand lends that excellence to a new eyeshadow palette, created in collaboration with influencer Amra Olević Reyes, better known as Amrezy. Coupling high-shine metallic shades with neutrals, this palette is a show-stopping statement, just like Amrezy.

S$75. Available at Sephora.

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Tarte enters the vegan beauty market with its new Surfer Curl mascara, complete with a sweatproof formula. Designed to adapt to your everyday, on-the-go lifestyle, be it at work, at the gym or at the party, Surfer Curl is seriously resilient. Not only does it add volume, but it also comes with flake-free and smudge-proof qualities that last up to 12 hours.

S$35. Available at Sephora.

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The Make Up For Ever Ultra HD Foundation makes a comeback with a new and improved formula, as well as three additional shades to complement an already extensive line. Promising 24-hour, high coverage, streak-free wear, this foundation still manages to wear like a second skin. The pitch is that it makes you look good on 4K resolution too, and we’ll take that.

S$72. Available at Sephora.

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Chanel presents a whimsical vision of beauty for its spring collection, and out of all its launches, we adore the Le Blanc Rosy Light Drops the most. The pearlescent pink liquid highlighter is so dewy, whether you use it to accent the high points of your face, or mixed into a foundation or moisturiser for extra glow. If you ever wanted to look iridescent, this is the product to go to.

S$85. Available at Chanel Beauty boutiques and counters islandwide from 6 March.

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Pai is an organic beauty brand that is all about sensitive skin. Every single one of its products is crafted to tackle pressing skin issues like dryness, dehydration, redness and more, with gentle, soothing formulas. It recently launched in Singapore, exclusive to Sephora online, and with its debut comes the cleansing oil we’re really digging right now. The Rosehip Cleansing Oil, as the name suggests, uses rosehip to deep cleanse the skin, removing makeup, oil and grime without stripping any moisture from your face. In fact, your visage feels more hydrated after a wash — a major bonus.

S$72. Available at Sephora.

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We’re firm believers of using SPF daily. While you might think SPF-laden eye cream is excessive, we and the folks at Supergoop, beg to differ. This 100 percent zinc oxide sunscreen guards the delicate area around your eyes from all manner of UV infiltration, including that from blue light. Using an SPF around your eye area also prevents dark circles from exacerbating due to hyperpigmentation, so better safe than sorry, we say.

S$55. Available at Sephora.

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Keep your lips soft and supple with Japanese white peach thanks to the Kissu Lip Mask by Tatcha. Based on its bestselling lip treatment, this new formula is everything you know and love, but more. With Japanese white peach, hydrating squalene, three-rose extract and camellia oil, this restores your pout overnight, though can be used as a daytime lip salve as well.

S$54. Available in Sephora from 12 March.

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Dr Jart+ is best known for its Ceramidin and Cicapair lines, but the Korean skincare powerhouse is also genius when it comes to hydrating skincare. The new addition to the Dr Jart+ crew is the Vital Hydra Solution line, which includes a probiotic-rich Biome Water Cream, made to balance your skin’s pH level and acid mantle, keeping all the good bacteria that live on your complexion healthy. Triple hyaluronic acid is in the mix too, giving your complexion that deeply hydrated, chok chok look, as the Koreans say.

S$65. Available in Sephora


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Clean beauty brand Biossane regularly highlights squalene, a plant-based humectant, in its products. This time, squalene meets the hydrating and peptide-rich ingredient that is marine algae to deliver an eye cream that hydrates, lifts and reduces fine lines in the eye area in the short span of seven days. You have to try it to believe it.

S$81. Available at Sephora from 12 March.

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Beatrice Bowers
Features Editor
Beatrice Bowers writes about beauty, drinks, and other nice things. When not bound to her keyboard, she moonlights as a Niffler for novels and can be found en route to bankruptcy at your nearest bookstore. Don't tell her boss.