If we look to the Spring/Summer 2018 runways, this season is defined by bold, bright hues, fresh-faced base makeup and K-pop-style pouts. Keeping in tandem with these trends are the new beauty products from your favourite brands that have recently hit the shelves, digital or otherwise.

It is the period where the cosmetics industry is pumping out goods at every turn, so we’ve curated a list of the drops you do not want to pass up on.

Here are the best makeup releases to covet right now.