Korean skincare is lauded for being light-years apart from its international counterparts, in terms of scientific technology, and the efficacy of the product. Whatever Korea puts out on that faction sets the tone for the global market, to a large extent, and its devotees are growing.
The same worldwide impact doesn’t apply to makeup as much, though, as Korea has a very distinct style that largely deviates from the trends in the West — the latter largely driven by Instagram and influencers. Still, it can’t be denied that a lot of Korean makeup is exceptional, and they do trump the West when it comes to a number of product categories, like lip tints or compact BB cushions. Their nation’s reach is growing as well, so be prepared to see more and more options popping up as time progresses.
If you want to jump on the bandwagon and try out Korean makeup, don’t let the choices overwhelm you. This is most important if your first time trying these products out is when you’re actually in Seoul, shopping around the cosmetics fairground that is Myeongdong because you can’t resist the cutthroat deals or determined sales staff. You’re going to be way in over your head without proper research and a shopping list.
Which is why we’ve created this list. We’ve curated some of the products you can’t miss out from the best Korean makeup brands (in our humble opinions). Use this as a starting point or a guide, if you will, and discover a whole other side to the beauty world you’ve been missing out on.