Korea’s immensely competitive skincare industry is always charging towards the new. Novel innovation, revelatory ingredients, attractive packaging — this boundary-pushing ethos has given Korean skincare a force of a tsunami sweeping the beauty world. Yet, amidst all that transformation, one iconic Korean label has proven time again that traditional approaches to formulating skincare can still excite.
That brand is Sulwhasoo, and it has fortified its impact on the K-beauty tidal wave by releasing three new products to its beloved Concentrated Ginseng Renewing collection — a serum, a water and an emulsion.
By now, you’re probably familiar with Sulwhasoo’s ginseng skincare line and its potent anti-ageing abilities. The recent entrants to the collection should entice nonetheless, because of how Sulwhasoo has harnessed the power of ginseng with radical technology to deliver more avenues for youthful-looking skin.
Fifty two years of research in the application of ginseng to skincare has led to Sulwhasoo’s key innovation for the year, the Concentrated Ginseng Renewing Serum. The lightweight formula contains patented microspheres of ginseng seed oil known as Ginsenispheres, and these melt on your face once applied.
This nifty innovation allows the serum and all its ginseng goodness to penetrate deep into the layer of your skin that loses elasticity as you age and fortifies it. After prolonged use, you’ll start to notice that your fine lines are far more shallow, and your visage is firmer than it used to be.
We had the chance to try the Concentrated Ginseng Renewing Serum at Sulwhasoo’s Global Ginseng Event held in Hong Kong this week. The orange liquid applies to the skin with a cool, soothing finish, and we noticed an instant difference in the texture of our face — one pump gave some plumpness to otherwise tired and dehydrated skin. The rest of the skincare we layered atop (more of Sulwhasoo’s ginseng range, naturally) absorbed much easier as well.
Aside from the serum, the two other additions to the Sulwhasoo family are targeted at increasing the skin’s suppleness. Both incorporate raw ginseng water into their formulations because of its invigorating properties. The water, meant to be used after toner, helps to hydrate and prime your skin, while the emulsion helps keep your skin moisturised over a longer period of time.
The introduction of these three ginseng-infused products allows you to use Concentrated Ginseng Renewing products pretty much from the beginning to the end of your skincare routine (sans a facial cleanser, but there are other Sulwhasoo options for that). It also renews Sulwhasoo’s undying relationship to the priceless herb as it demonstrates the brand’s willingness to push scientific boundaries, reminding us why the iconic label remains at the top of the skincare game after half a century.
The new Concentrated Ginseng Renewing products are available at Sulwhasoo boutiques around Singapore.
Beatrice Bowers
Features Editor
Beatrice Bowers writes about beauty, drinks, and other nice things. When not bound to her keyboard, she moonlights as a Niffler for novels and can be found en route to bankruptcy at your nearest bookstore. Don't tell her boss.
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